Declet Designs

06/21/2026

Quick PSA about "dietitian near me" searches:

It doesn't really *just* show a list anymore.
Google now answers the search itself with an AI box up top and picks one or two practices to name, usually before anyone clicks a thing.

And it's going to pick the ones whose website and Google profile read as the local expert.
I'm doing a free workshop on exactly that: being the practice the local AI points to, without living on Instagram.

July 17, 12:30 ET, live with a replay.

Let me know if you have any questions or want me to cover anything specific during the session!

https://decletdesigns.com/get-booked-out-locally/

04/16/2026

03/25/2026

You built something really good. Like, genuinely good.

Your clients get results. Your referrals are glowing. You show up for people in ways that actually matter.

And then someone lands on your website and… it just doesn't show any of that.

That gap? It's costing you inquiries every single week.

Not because you're bad at what you do, obviously you're not, but because your website is the first impression and right now it's not doing your practice justice.

And look, I get it. You became a dietitian (or therapist, or whatever flavor of incredible clinician you are) because you wanted to help people. Not because you were dying to figure out what a hero section is or why your font choices might be scaring people off.

You're already juggling a full caseload, keeping up with continuing ed, and, if you're anything like the practitioners I work with, probably also wondering if you left the curling iron on.

You cannot be expected to also be a web designer.

You don't have to DIY this forever.

Let us help you! Send us a message and let's chat about your brand and website project.

03/23/2026

Your brand colors are doing more (or less) than you think.

Most people pick their brand colors because they feel right. Maybe you pulled inspo from your favorite mug or went with whatever looked cute on Pinterest.

But, the colors you choose are either building trust with potential clients or quietly sending them somewhere else.

And in health and wellness? Trust is literally everything.

Accessible, intentional color palettes aren't just a design thing. They're a you actually get inquiries thing. Because when someone who needs your services lands on your site and can actually read your content (contrast ratios, dude, they matter), they stick around.

They trust you. They refer their friends.

That's the ROI you should be thinking about.

Swipe through for a full breakdown of warm vs. cool palettes in health and wellness branding, why accessibility is non-negotiable, and how to audit your own colors before your next brand refresh. Save this one, you're gonna want it.

We offer full branding, strategy and one off brand color intensive sessions if you need help!

03/18/2026

Katie tried to DIY her website for yearsssss.

When we rebuilt it with a strategy first, she saw more email subscribers, more engagement, and more time-on-page within weeks.

Katie also said "What surprised me most is that working with her felt like having both a business coach AND a website designer. She asked smart questions, clarified messaging, improved my funnel flow, and her copywriting is incredible."

We'd love to help you too! Let's chat about your brand and website project.

03/16/2026

If you're neurodivergent and have spent years code-switching, being told to 'just be authentic' in your marketing can feel like a cruel joke.

Like... which version? The one that got you through the job interview? The one your mom approved of? The one that didn't make the room go quiet?

Yeah. That's what I thought.

BUT, I also think that masking IS a skill, and we can reverse-engineer it to find the real voice underneath.

Here's what that actually looks like:
→ Notice who you drop the mask around. That's your people. Write to them.
→ Think about the last time you explained your work and felt genuinely excited, not polished, just excited. That energy? That's your brand voice.
→ The parts of yourself you've been "managing" in professional spaces are often the most magnetic thing about you. The directness. The hyperfocus. The weird analogies that somehow make perfect sense.

You don't have to perform authenticity. You just have to stop performing inauthenticity.

Save this if you've ever stared at a blank 'about me' page and felt completely stuck.

03/12/2026

Most clinicians skip brand foundation and go straight to design, but then wonder why they're redesigning every 18 months.

That's why I believe in the brand-first order of operations. Here's how it goes: figure out your foundations and messaging → THEN visual identity → THEN website.

When you try to do them out of order, things get messy and crazy fast and nothing is worse than having to retroactively try to make a visual brand or website fit once you do figure out who you want to be when you grow up 🙃

This is exactly what we do in our Signature Brand and Website package and every single client that does this process and is always so amazed at how in depth it is and how much clarity it brings not just for your branding, but for your BUSINESS.

Wants some help? We're booking projects now! Send us a message and let's chat!

02/10/2026

Come join us Thursday for a free workshop on how to turn website visitors into booked clients!

If you've ever noticed that your site does get traffic, but people aren't booking, then this is for you!

I will walk you through the top 5 things on a website that you definitely want to fix.

This is for all my private practice dietitians, therapists, and coaches out there.

See you there!

https://decletdesigns.com/website-visitors-clients-workshop/

02/02/2026

I just downloaded like 10 things from this bundle for myself and I literally CONTRIBUTED to it 😂

The Content That Converts Bundle is live through Feb 8th and it's absolutely stacked with 75+ digital products to help you create content that doesn't suck.

My Create a Services Page That Converts Workshop is in there (normally $27, free in the bundle), plus a ton of other goodies:

→ Lead magnet templates
→ Instagram graphics + Canva templates
→ ChatGPT prompt packs
→ Email frameworks
→ Content calendars
→ Repurposing workflows

Basically if you've ever thought "I should post something" and then spiraled into reorganizing your junk drawer instead... this bundle is for you.

It's completely free, but only until February 8th!

01/25/2026

Before anything else:
It feels impossible to talk about business like it’s normal right now.

What’s happening in this country, including the recent violence and murder in Minneapolis, is horrific. People are being killed. Families are being torn apart. State violence is being normalized in real time. Ignoring that to post a polished “year in review” wouldn’t sit right with me.

And.
I also don’t believe the work we do exists in a vacuum.

In 2025, we supported dietitians, therapists, and clinicians who show up every day for people navigating trauma, disordered eating, mental health struggles, and survival in a system that makes all of that harder than it should be.

That work matters. Especially now.

This year, we built websites, brands, and support structures for clients doing deeply human work.

We helped practices become more visible, more sustainable, and better resourced, not for growth-for-growth’s sake, but so they can keep showing up for the people who need them.

I’m proud of what we built together.
I’m proud of the clients who trusted us.
And I’m holding space for the fact that pride and grief can exist at the same time.

There’s no neat conclusion here. Just honesty, care, and a commitment to keep doing work that supports people, not systems that harm them and try to break them.

Take care of yourselves however you need to right now. And when you have the capacity, stand up and speak out. Silence helps no one.