Salt & True

Salt & True We work with businesses to make their good things even better through branding, design, & content.

11/13/2025

check on us, millennials are not ok

11/07/2025

truly trying to stop the scroll 🥲

We are obsessed with these color palettes we worked on with our clients! 🎨Which is your favorite? Comment below! ⭐️ ...
03/11/2025

We are obsessed with these color palettes we worked on with our clients! 🎨
Which is your favorite? Comment below! ⭐️

We loved bringing Heather Muriello Socials to life with a brand inspired by the warmth and richness of wine culture! 🍷He...
03/06/2025

We loved bringing Heather Muriello Socials to life with a brand inspired by the warmth and richness of wine culture! 🍷

Heather first made her mark with , where she combined strategy and storytelling to craft an engaging personal brand. Through her unique approach, she’s helped others connect with their audiences in meaningful ways.

For her branding, we infused playful hand-drawn details to add a sense of personality and expressiveness. The warm, inviting color palette captures her vibrant energy perfectly—we couldn’t be happier with how it all came together! 🌟

02/25/2025

🧂From forced hugs to building a business together!

Turns out, growing up together was the best business training we could’ve asked for! Running a business as sisters means we can be honest, open, and supportive in our work!

Tag the person who would make the perfect business partner below! 👯‍♀️

🧂Hi! I am Dessie, the new social media manager here at Salt and True! If you noticed a sudden uptick in posting I am to ...
02/21/2025

🧂Hi! I am Dessie, the new social media manager here at Salt and True! If you noticed a sudden uptick in posting I am to blame! I’m excited to share what we have been working on, learn more form Serra and Taylor, and bring you along for the rest of the journey!

Swipe → to see my compiled list of Ins and Outs for this season of life! Consider this my attempt at introducing myself through one of those classically awkward ice breaker activities

Okay now your turn to participate, comment down below YOUR Ins and Outs of the year so far ⭐️

🧂 Feeling stretched thin in your business? We’ve been thereWhen we started, we offered everything—brand packages, à la c...
02/05/2025

🧂 Feeling stretched thin in your business? We’ve been there

When we started, we offered everything—brand packages, à la carte designs, web development, social media management, photography… you name it. But instead of growth, it just led to burnout!

Through trial and error, we realized that niching down didn’t mean limiting ourselves—it meant focusing on what we do best (branding!) and finding trusted partners to handle the rest. 🤝🏾

If you’re struggling to focus your business, here’s why niching down is your best friend (and how to do it without leaving opportunities behind)

Every rose has its thorn. Happy Valentine's Day, friends! 💕
02/14/2024

Every rose has its thorn. Happy Valentine's Day, friends! 💕

Let's give it up one more time for .studio and the brand we were trusted to create! As part of our Branding Intensive pa...
02/12/2024

Let's give it up one more time for .studio and the brand we were trusted to create! As part of our Branding Intensive package, we like to make sure our clients have exactly what they'll need to get started right away! This includes customized social media templates, the new branding captured on a style sheet, and all of the new assets delivered in a brand library.

Our Happy Hour handoff calls are happy for a lot of reasons! 🥰

Our Branding Intensive might be the perfect fit for you. Use the link in our bio to find out more!

Forever down for a brand pattern 🙌🏽 We were able to build a custom brand pattern on design day for .studio that was a na...
02/09/2024

Forever down for a brand pattern 🙌🏽 We were able to build a custom brand pattern on design day for .studio that was a natural, rugged compliment to the clean, delicate logo suite. Love the contrasting feels here!

Thinking the Branding Intensive could be just what your business needs? Let's talk about it! Use the link in our bio to set up a quick call.

Loving what we were able to create for .studio during this Branding Intensive! Everything done in one dedicated Design D...
02/07/2024

Loving what we were able to create for .studio during this Branding Intensive! Everything done in one dedicated Design Day. Jessica recently started her full-service design studio that mixes architecture with interior design to help her clients create the space of their dreams! We wanted the brand to feel like a mixture of traditional and modern, much like Jessica's own design style.

It's so fun when we get to work with other creatives, and we're so jazzed with how this came out. Here's a peek a the logo suite!

Does the Branding Intensive sound like it might be right for you? Book a call to chat about it! Learn more at the link in our bio.

Love an enamel pin moment 🫶🏽 we opened a Corner Store on our site with a few of these little cuties! Check it out!
02/02/2024

Love an enamel pin moment 🫶🏽 we opened a Corner Store on our site with a few of these little cuties! Check it out!

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Atlanta, GA

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