05/08/2026
While working with , I helped develop storytelling around the Mouse King during Nutcracker season, which evolved into a cross-brand digital collaboration with the .
I led elements of the creative direction, including storyboarding, on-site production, talent coordination, and directing the final content across platforms to create a culturally engaging campaign that connected with new audiences.
The impact: 6 sold-out performances in my first season, 94% to goal in year two, and a 10% increase in audience conversion tied to the collaboration strategy.
Strong marketing is about more than visibility. It’s about building moments people want to engage with.
