02/01/2024
It’s been far too long since I’ve posted any work updates, but new year, new me, and all that, so I’m starting off with a few recent branding projects.
I created a full brand identity suite and template kit for ABIG, a healthcare consultancy that helps power solutions that result in big changes, big ideas, and big shifts in perception. We focused the brand identity and strategy all around the idea of making A BIG impact on the world of healthcare, and the health of people around the world.
The design system is centered around our branded impact mark, which is flexible in application and connects our different elements, starting from the logo and on out. Our goal was to create a long-lasting design aesthetic, with elements that were easy to utilize and able to grow and evolve over time.