09/17/2022
A year in the making, Ferrari of Atlanta 16th Annual Rides to Remember was executed successfully. We provided end-to-end project management services including event management, advertising services and sponsorship outreach.
Over 100 luxury cars worth 40+ million dollars gave each child a ride around Atlanta Motorsports Park, facilitated by our team of volunteers. The charity event benefitted families impacted by cancer, and also aimed to raise money for subsequent charities: CURE Childhood Cancer, Atlanta Ronald McDonald House Charities, and Camp Sunshine.
Sponsorship outreach resulted in 11 unique commitments from local and regional businesses. collectively raised over $110,000 in sponsorships and in-kind donations.
Over the last 3 months, our social media campaign increased brand awareness, reaching 80,000 impressions, 5,500+ accounts, 100 new followers on Instagram, and more than 30 new page likes.