08/20/2024
There is a need to help those who are not naturally drawn to the wellness space as well as those who have limitations that inhibit their ability to pursue their wellness journeys freely. This is why at OPUA we developed the Wellness Campaign Concept.
This creative is designed with the BIPOC audience in mind—those who are not the ideal body weight, from lower-income families and who have family health histories that present a greater risk for them developing a preventable chronic disease. Our goal is to help them to identify the behavioral changes that will help them to establish wellness even with the odds against them. Learn more: https://bit.ly/4dOUNV7