02/12/2024
Sustainability isn’t a buzzword like the Metaverse. It should be a ‘red alert’ to mankind.
It is an opportunity, not an inconvenience 🌱
Activists tell us we aren’t too late and tell stories of miraculous recoveries in the sea, forests, and skies. Lockdown proved this around the world 🌍
But none of us can ignore the inherent tensions and challenges involved when it comes to advertising, commercialization, and sustainability.
We are in the business of creating new products, promoting constant and frequent consumption and all have a desire to grow our businesses. 🌿
How do we resolve those ambitions with that of sustainability, whilst avoiding sloppy attempts that result in greenwashing? 💚