10/06/2022
THROWBACK THURSDAY: ONE MUSICFEST!
desired a connection that exemplified its mission: “Unity Through Music.”
KTC developed “Pass the Mic,” a unique scenario that featured the headliners of One MusicFest as they gave one-of-a-kind exclusive interviews to each other. These electric sessions included Questlove and Roman GianArthur, Wale and The Internet, Raekwon and Ryan Leslie, Raury and SZA, Scarface, and Big Krit.
KTC delivered a platform that allowed the performers at One MusicFest to open up in a genuine and enthusiastic format that influenced connections between the performers— Unity Through Music. This resulted in a fantastic series of videos shared globally across multiple social channels—accumulating in the highest numbers of viewership in the history of the festival's previous seven years. Want to learn how KTC can help you take your brand to the top? Drop a line and let’s make it happen!
This year’s ONE Musicfest is happening THIS WEEKEND! Tickets are officially SOLD OUT, but you can get on the waitlist and exchange tickets at onemusicfest.lyte.com 👈