Guarisco Group LLC

Guarisco Group LLC Boutique Media Relations Agency located in Woodstock, GA As former journalists, we understand the interview process from the inside out.

The Guarisco Group, LLC, is an Atlanta-based team of media professionals that includes former CNN anchors, bookers, producers, and writers. We secure major national and international media coverage for our clients, which results in a higher profile and increased business for them. Our clients are the top legal analysts, political strategists, authors, and experts from business, health and medicine

, pop culture, and entertainment that you see in national media every day. We have long-standing, personal relationships with key decision-makers in high-profile broadcast, print, and digital media. We are your source for media connections.

One of the questions we get most often is some version of: how do we know this is going to work?Our answer hasn’t change...
06/02/2026

One of the questions we get most often is some version of: how do we know this is going to work?

Our answer hasn’t changed: You don’t. At least not on a timeline you can predict. 

What you can know is whether the foundation is right. If the positioning, the preparation, the relationships being built on your behalf are solid, the placements follow.

They always do.

Media isn’t a slot machine. You don’t pull the handle and wait. You build something, incrementally, until the moment arrives. And when it comes, you’re ready for it!

The clients who understand that usually end up exactly where they wanted to be. And we’re cheering them every step of the way!

05/28/2026

Next question? 😆

We prep every client before they go on air. The ones who actually do the prep we recommend sound like they’ve done this ...
05/26/2026

We prep every client before they go on air. The ones who actually do the prep we recommend sound like they’ve done this a hundred times. (Some of them are doing it for the very first time.)

Help us help you win this one 😉

Seconds ⏲️ That’s how long a producer spends deciding whether to keep reading a pitch. And it’s not because they’re lazy...
05/20/2026

Seconds ⏲️ That’s how long a producer spends deciding whether to keep reading a pitch. And it’s not because they’re lazy — far from it! It’s because they have 40 more to get through before their next meeting.

Pitches need to answer one question: do I know exactly what this person stands for?
Make it easy for them to say yes!

“Getting press is all about who you know.” Yes. Exactly. That’s literally the whole point.
05/04/2026

“Getting press is all about who you know.”

Yes. Exactly. That’s literally the whole point.

We’ve reviewed a lot of pitches over the years. The ones that don’t land aren’t usually bad — they’re just built on the ...
04/30/2026

We’ve reviewed a lot of pitches over the years. The ones that don’t land aren’t usually bad — they’re just built on the wrong foundation.

Positioning always comes first.

The producers we work with can tell in 60 seconds whether a guest has ever actually watched the show they’re pitching.Yo...
04/27/2026

The producers we work with can tell in 60 seconds whether a guest has ever actually watched the show they’re pitching.

You don’t have to be obsessed. But you do have to be familiar. 
Know the format. 
Know the kinds of guests they book. 
Know whether the host interrupts or lets people talk.

You do the watching, we’ll do the pitching!

04/20/2026

Our Managing Partner, Emilia, wears a lot of hats. Mom, business owner, and now proud first-time Mom 2.0 attendee. She headed to Austin representing Guarisco Group and came back with a full heart, a head full of ideas, and what she truly believes are some of the best new friendships. Mom 2.0, you exceeded every expectation. The connections made in those rooms are ones she will carry for a long time. To every woman she met this week, keep showing up for yourselves and each other. That energy is everything. Can’t wait to put it all into action. See you next year. 🤍

Your audience already agrees with you. And that’s the problem.We’ve had clients turn down major national TV appearances ...
04/15/2026

Your audience already agrees with you. And that’s the problem.

We’ve had clients turn down major national TV appearances because they didn’t feel politically aligned with that network’s audience.

We understand the instinct. And we pushed back anyway.

Here’s why:
Preaching to the converted feels good but it doesn’t build authority 🫣

The experts who become truly credible voices are the ones who’ve been pressure-tested. Who’ve had their thinking challenged by a skeptical host, a different demographic, an audience that came in with different assumptions.

There’s also a reach argument that’s hard to ignore.

Every network has millions of viewers. Those viewers include people in your potential audience — readers, clients, patients, students — who typically get their news from a different source than you do.

Declining the appearance doesn’t protect your brand. It just means those people never hear from you.

We’re not in the business of telling clients what to believe.

But we are in the business of helping them be heard — widely, credibly, and by people who need what they know.

What do you think? Let us know in the comments.

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Atlanta, GA

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