Rose Genius

02/01/2023

Launching a new product can be SUPER expensive, but there are ways to reduce your costs without sacrifing the quality of brand.

Cutting cost does not mean making your brand look cheap. Truthfully big brands cut costs all the time and nobody ever says anything about it. 🤷🏽‍♀️

Partly because they are big brand and people assume that because they can afford the latest and greatest marketing materials or hi-resolution images.

Even though that may be true, they usually aren't going to pay top dollar if they don't have to.

Here are 5 ways can you cut cost during launch without spending a ton of time researching vendors or sacrificing the quality of the brand because you need a large quantity at lower cost.

▫️Use vendors that don't require a maximum order quantity (MOQ).

▫️Take advantage of packaging promotions for custom mailers, boxes, tape, and even custom stickers.

Our favorites are

▫️Use online or local printing services for lablels and inserts

▫️Invest in a thermal printing shipping printer like to help take some of the stress out of shipping process.

▫️Use a simple aesthetic- overcomplicating your packaging or marketing materials can cost you a lot of money. Especially if your are trying to use more than 2-3 colors.

Using a simple aesthetic will save you time in the long run and keep you from second guessing your brand vibe.

Think about all the unnecessary expenses that you have throughout the quarter. There are endless ways to cut cost with sacrificing the look and feel of your brand.

What are you favorite packaging vendors?

01/19/2023

Getting email notifications that customers have abandoned their carts is triggering.😰

We are talking about a full almost anxiety attack because it feels like they don’t like what your offering.

Most of the time that is not the case at all.

Fixing your abandoned cart problem could be as easy as shortening the checkout process to have a  one-click option or offering free shipping.🛒

We all love some free shipping!

Try these five tips to help you decrease your abandoned cart rate and make more sales:

▫️Share an infographic to show the checkout process.
▫️Use abandoned cart emails as reminders for items left in their cart.
▫️Share unique bundles, discounts, and freebies.
▫️Run a social media campaign using commercial and lookbook styles.
▫️Make the process simple.

Remember the idea is to work smarter, not harder. 💫

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01/18/2023

Peace of mind is a non-negotiable 🤷🏽‍♀️

For so long we’ve heard that you gotta keep hustling or you’ll lose out.

What if the losing out that they were talking about was all the stress, bad partnerships, or burnout from trying to do EVERYTHING.

The fastest path to hating your business, burnout, and disliking every part of social media is chasing the hustle.

At the end of the day, taking care of yourself is more important than any hustle.

Taking care of yourself doesn’t have to be complicated either. Try adding these three lifestyle changes:

Use daily positive affirmations to hype yourself- you are the goat no matter what anyone else says 🐐

Manage you stress- you can only control what you can control. Remember everything will work out for you spa 🧖🏽‍♀️

Get enough rest- Your body needs rest to keep going and so does creativity. Prioritize getting the rest you need, everything else can wait. 😴

You don’t have to follow the hustle to be successful. You can prioritize your peace, your health, and all the things that you love and still be successful. ⁠

⁠Have you added any of these lifestyle changes? 💭

01/12/2023

5 free websites for stock photos 📸

Trying to stay on brand without spending hours taking photos solo, looking through pages of photos on canva, or finding money for a consistent photo shoot budget is an uphill battle.  

We get it! We’ve been there more than a time or two. Which is why we thought that we would share our top 5 favorite stock image websites.

▫️Pexels
▫️Unsplash
▫️Nappy.co
▫️Pixabay
▫️Burst by Shopify

All of these sites have a ton of pictures that you can use for both business and personal, which is amazing!

Using the pictures on these sites will let you bring your website, social media, and marketing materials to life and let you spend less time creating content. 😎

Remember people want to connect with real people and using these pictures gives you the chance to do that, even if you are on a budget.

Do you use any of these websites? Which is your favorite? Let us know in the comments 💭

instagramgrowth

01/11/2023

Believe it or not attracting your ideal customer is like dating

And yes this applies to online dating too!

Before you can make it official you have to start talking and get know them, It’s not just a I see you and you see me so now we are together, together.

It’s quite the opposite. 🫣

Today's consumers spend a lot of time on social media and even more time liking or reposting something from their favorite brands.

Here are three easy ways to use the concept of dating to learn how to create content to get your ideal customer to pay attention to your brand.

▫️Understand what’s important to to your customer
▫️Focus on creating content where they spend their time
▫️Understand what makes them buy

Before you can get your customer to buy you have to give them a chance to get to know you and what you are about.

The only way to do that is to put yourself in front of them in the spaces that they hang out the same way you would if you were trying to date someone new.

Do you observe your ideal customers? Let us know in the comments 💭

instagramgrowth

01/10/2023

Creating brand new content every week is a drag! And why you should stop doing it…

Like if you really think about it, who came up with the bright idea that spending hours creating new content was the wave 🌊

It’s far from it! Which is why we thought that we would share our latest strategy that will help you consistently show up and spend less time creating content.

Goodbye unrealistic expectations. Hello repurposing 👋🏽

Let’s get into. Try these 5 steps to help you create your content schedule for the next two weeks:

▫️Reuse content that performed well
▫️Recycle carousel posts to create static posts
▫️Reuse stories posts to create reels
▫️Recycle stories contents for new promotions
▫️Remove the rest

We know it sounds crazy to keep recycling the same content but honestly you get new eyes on your account all the time. People always need a reminder. More importantly they need you to keep them in the know.

Remember the goal is always to show up to the problem looking like the solution. 💎

instagramgrowth

01/10/2023

Creating brand new content every week is a drag! And why you should stop doing it…

Like if you really think about it, who came up with the bright idea that spending hours creating new content was the wave 🌊

It’s far from it! Which is why we thought that we would share our latest strategy that will help you consistently show up and spend less time creating content.

Goodbye unrealistic expectations. Hello repurposing 👋🏽

Let’s get into. Try these 5 steps to help you create your content schedule for the next two weeks:

▫️Reuse content that performed well
▫️Recycle carousel posts to create static posts
▫️Reuse stories posts to create reels
▫️Recycle stories contents for new promotions
▫️Remove the rest

We know it sounds crazy to keep recycling the same content but honestly you get new eyes on your account all the time. People always need a reminder. More importantly they need you to keep them in the know.

Remember the goal is always to show up to the problem looking like the solution. 💎

01/10/2023

Creating brand new content every week is a drag! And why you should stop doing it…

Like if you really think about it, who came up with the bright idea that spending hours creating new content was the wave 🌊

It’s far from it! Which is why we thought that we would share our latest strategy that will help you consistently show up and spend less time creating content.

Goodbye unrealistic expectations. Hello repurposing 👋🏽

Let’s get into. Try these 5 steps to help you create your content schedule for the next two weeks:

▫️Reuse content that performed well
▫️Recycle carousel posts to create static posts
▫️Reuse stories posts to create reels
▫️Recycle stories contents for new promotions
▫️Remove the rest

We know it sounds crazy to keep recycling the same content but honestly you get new eyes on your account all the time. People always need a reminder. More importantly they need you to keep them in the know.

Remember the goal is always to show up to the problem looking like the solution. 💎

01/05/2023

Engaging content is the real reason that we are all on social media. So why aren’t we sharing it? 👀

Social media used to be a playground for you to connect with friends, share your perspective, and even get real direction on how to build your brand.

Now it just seems like a bunch of the same old, same old.

That is why adding engaging content like contest and this or that’s are so important to include in your content strategy.

Not sure where to start? Use these three prompts to inspire your next carrousel, static post, or Reel.

This or That Lifestyle/Fashion Edition- Which friend are you?

Break down different style types so your customer can identify their vibe in the post and engage with you in the comments

Clothing Brand Example: 👕
The always copping the latest kicks friend
The always overdressed friend- Drip never sold separately
The color block friend

Multiple Choice: What do you do when you _____ (insert problem).

Solve a problem that your ideal customer has + share steps to help them combat that problem

Skincare + Wellness Example: 🧖🏽‍♀️
What do you do when need to a self care day?

Give them 5 tips to use to treat themselves to a relaxing in-home spa day

Video Contest: 📸
Show us your _____ (niche specific ask). Whats your story?

Have your audience send you videos of them using your product in their everyday lives. From those people that sent in videos, run a of the drawing sending 3 people prizes.

Fitness Example: 🏋🏽
Show us how you use your favorite IV Quarter gear?

How often do you post this type of content for your brand?

01/05/2023

12/25/2022

The Rose Genius Family wishes you a happy holiday season! 🖤

12/21/2022

How to get people to trust your brand?

The short answer is through showing up consistently.

But we all know it's not that easy. 🤷🏽‍♀️

In order to get people to trust your brand they have to be able to see themselves in it and not in the figurative sense.

In the now, people want to be able to believe that buying your product or using your service will either help them create a new lifestyle or enhance the lifestyle that they have.

It’s less about the need and more about the vibe. 💫

So what can you do to help get people to trust your brand?

🤳🏽 Run natural ads (not salesy)

🫱🏽‍🫲🏼use testimonial customer pics, vids or DMs

🛒 Create an easy checkout experience- Think 1-click checkouts like Amazon

📬 Use your email list to engage with your audience - Add a link to collect emails for those interested on your page (this is especially good for Facebook ads you can have a direct link)

🛍️Stay on top of shipping
Taking forever to ship products to your customer is the easiest way for them to take their business elsewhere.

We all know that sometimes USPS, Fedex, and UPS can run behind leaving your packages to sit on the truck for another day or two- which is no fault of yours. But the things you can control, like printing out the shipping label and taking the products to the post office within 2-3 days of the orders is something that you can control.

Build brand trust by showing up to the problem, looking like the solution.

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