09/09/2020
We have all heard that saying “Scared Money Don’t Make Money” but it couldn’t be more true in the world of Paid Ads. ⠀
⠀
We all hear about “algorithm this” and “algorithm that” blah blah blah… but what does it all mean as it relates to your content for your small biz?! ⠀
⠀
Well… Your posts won’t be seen by as many as you would hope without PAID ADS. You have to “pay to play” in order to get your audience’s attention. It may sound frustrating but it is worth it if you want to a return on your investment back and then some.⠀
⠀
Here are three reasons why Paid Ads are important:⠀
⠀
✏️Ads are very affordable and measurable⠀
Costs related to paid advertising are dependent on the objective or type of ad you are running. For example, if your objective is website traffic then you will incur a cost-per-click (CPC), or if your aim is brand awareness you will incur a CPM (Cost Per 1,000 Impressions).⠀
✏️Specific and granular targeting is available⠀
Take a look at your analytics across all your digital platforms and analyze your audience to identify common factors such as keywords, locations, demographics, job titles, interests, and common topics. You can use all of this information to refine your paid campaign targeting and net in more qualified leads, and thus increase conversions.⠀
✏️Organic reach on social media is down. Paid gives you fast results.⠀
If your website is not ranking on the first page of Google results for a search query, then paid advertising enables you to place ads for keywords and bring in high-quality traffic to your website without the work and time investment search engine optimization involves.
