06/24/2021
INTRO TO BRAND ARCHETYPES 👇
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Brand Archetypes are a borrowed idea from Character Archetypes (commonly used as a story writing tool).
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This is a strategy for creating a realistic, familiar, and well defined persona for your business.
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Each Archetype comes with it's own set of goals, values, ideas, and beliefs.
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And when you define an archetype for your business, your entire Brand Personality (voice, image, message, etc.) becomes crystal clear.
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This strategy is one of those "million dollar marketing budget" strategies that can help you build a brand that truly connects your audience to your business.
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Using this strategy, the same way we all broke off into "Team Edward" or "Team Jacob", you'll be able to create such a strong persona for your business, you can actually create a "Team YOU!"
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The Brand Guide includes an in-depth walkthrough of these archetypes and helps you determine which one is right for you! (Link in bio)
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Why just get people to like you when you can start creating "LOVE-at-first-site" brand TODAY!
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Now tell me, which archetype resonates most with you?