Ellington Social

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Ellington Social

Social media management and content creator specializing in all things social & CRM.

14/06/2021

Want better copy? Better brand persona? Heck, even just a better community?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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DO MARKET RESEARCH⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You will never solve your audience's problems if you don't know what they are. Using a mix of market research tools and your own page will give you wonderful insight on what your community is currently experiencing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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More problem solving = more trust ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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04/06/2021

This is the FRAMEWORK for your business. If you don't have solid framework, the building (biz) won't be able to sustain itself. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Get clear with your story, and then share it with the world!🙌🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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02/06/2021

Build solid frameworks for your business so that you can GROW and SUSTAIN🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Understand what your brand truly brings to the table and the transformation you make for your people!❤️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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22/05/2021

Marketing and branding are siblings, not twins😆⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don't have solid branding, your marketing efforts will be a waste. If you don't have solid marketing, your branding won't matter because no one will be exposed to it!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Finding the sweet spot for both of these is crucial in building out a sustainable and successful business⚡️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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10/05/2021

"Be consistent if you want to grow"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What does that even mean? Consistency is more than just posting on IG 3 times a week or showing up on stories. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Consistency is about training your audience to know where, when, and what to expect from you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You don't have to niche yourself into a corner, but what you say and what you offer needs some stability to it for you to build trust. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let's build sustainable relationships with our audience! How do you build trust with your audience? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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09/05/2021

Happy Mother’s Day to my sweet Mama! She drives be crazy but I wouldn’t have it any other way!🥂👸🏼💕

07/05/2021

Have you noticed the ability to removed likes on your profile yet?!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All you need to do is hit the "advanced setting" button when creating a post and you'll see an option called "hide like counts"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This will make it so only you can see the likes and views on your post! How do you all feel about this?!👇🏼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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06/05/2021

Today’s my birthday🎉🎉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And while I’m starting this next year of life in a much different place than I thought I would, I’m so grateful for where I am today.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you had told me a few years ago I’d be a 9-5er AND a business owner I would have laughed at you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So thank you Ellington for making me grow and change for the better. I’m choosing to remember that without change there is no growth🌱⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is 2️⃣7️⃣ and I’m just getting started!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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05/05/2021

I see a lot of misconceptions about this on the gram' so I wanted to clear up some misconceptions!🤗⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your content pillars not NOT entertain, educate, excite, etc. Those are subcategories to your actual content pillars⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your content pillars should be based specifically around your business. For example if you were a social media agency your content pillars could be ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Personal content (pictures of you, your life, etc)⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Social media tips & tricks⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Social media updates⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Offers you have available ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Or your content pillars can be directly related to your offers (ex: if you have a reel course, you could have a content pillar around video content education) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's obviously a lot more in depth than this, but this is a great place to start🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me know your questions below!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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23/04/2021

Taking big leaps, especially in your business is SCARY😅⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I get it, your business is your baby. Understandable. Don't you want to nurture that baby? Watch it grow? That can't happen unless you lean into those big scary things that are going to take you to the next level🔑 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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22/04/2021

WANT MORE STORY VIEWS?👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're looking to get more impressions which as a result will lead to more views, having stories with interact elements can really boost your engagement. This is because it makes every view create 2x actions, the 1st by watching your story and the second by interacting with your poll, quiz, etc.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In addition to that, stories that show transformations like before/after, then/now, etc perform extremely well simply because of psychology. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me know your story questions below!🤗 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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21/04/2021

God is real, you can finally schedule Instagram and Facebook stories. All you have to do is⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Go into FB business manager ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Click on Stories from the left sidebar.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Click Create Story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Select where you want to create or schedule a post for your Facebook News Feed, Instagram Feed, or both.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Click Upload Media and add a photo or video to your story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Customize your story by cropping, adding text or stickers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Preview how your story will look on Facebook and Instagram on the right.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click Publish Story to publish immediately, or click the blue arrow to select Schedule Story to publish it later.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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CHRISTMAS CAME EARLY, YOU'RE WELCOME ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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