06/28/2023
An ode to Disney | Capturing that magic and emotion in your brand ✨
We took Luke to Disney a couple weeks ago and WOW was it epic. The nostalgia, joy, and excitement The Magic Kingdom creates is on another level!
I do not consider myself a “Disney adult,” but I totally get it now! Everything there was captivating - you felt a real connection to each ride, character and experience.
As someone in marketing and branding, what Disney creates is something to marvel at and take note on 📝
Ways to evoke Disney-level magic in your brand’s marketing:
✨ Aim For Happiness - It’s a simple goal that often gets overshadowed by algorithms, conversions and statistics. Put marketing out there that makes people smile. Interact with your clients with the goal of making them happy. And you’ll be equally happy with the positive feedback.
✨ New Age Nostalgia - Disney unlocks memories…the first time you saw a movie or moments from your childhood you dreamed of being Peter Pan. While you might not have clients that share the same childhood era as you, there are still ways to tap into nostalgia. Classic 80’s or 90’s culture, vintage styles, or even music eras far beyond your age…have fun with your marketing and don’t be afraid to find inspiration from the past vs what’s trending in the present.
✨ Make It Personal - Somehow social media has become anti-social. IG vs. reality is a real thing and everyone is aiming for views and follows rather than real connection. Get back to what social media was meant for - authentic connection. Notes of encouragement, positivity and praise will build you a real community.
✨ Exceptional Client Experience - If you can be remembered for one thing, let it be how you make people feel. Give each person you interact with this gift and they will not forget.
And when you find yourself at Disney the next time, I hope your day is filled with the same magic as mine was 🪄