Lucon.Socials

Lucon.Socials Lucon Socials is a personal business that specializes in Marketing and Strategy to help small businesses grow on Social Media.

Lucon Socials also offers other Virtual Assistant Services in Administration.

Let’s talk about ENGAGEMENT Why is it so important for your business? ⠀⠀Well first let me start of by saying this, Insta...
05/14/2021

Let’s talk about ENGAGEMENT Why is it so important for your business? ⠀
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Well first let me start of by saying this, Instagram is a Social Media platform, it is designed for users to be SOCIAL! 🗣 You SHOULD be socializing with other users. ⠀
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It is crucial to build relationships with your followers. Your followers turn into loyal customers. That is the goal, isn’t it? Your followers/loyal customers expect you to engage, to be involved. Also, people love seeing positive interactions between brands and real people.⠀
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SO HOW DO YOU ENGAGE WITH YOUR FOLLOWERS? ⠀
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⚡️ Reply to comments⠀
⚡️ Reply to DMs⠀
⚡️ Like your followers posts⠀
⚡️ Comment on your followers posts⠀
⚡️ React to your followers stories⠀
⚡️ Participate in your followers Story Polls/Q&As/Quizzes ⠀
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NOW, GO OUT THERE AND START MAKING CONNECTIONS! 🫂⠀
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LIKE & FOLLOW to learn more about ENGAGEMENT 💕⠀
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⚠️ A COMMON MISTAKE BUSINESSES MAKE ON INSTAGRAM ⚠️ ⠀⠀If you don't already know this, your Instagram bio is an important...
05/10/2021

⚠️ A COMMON MISTAKE BUSINESSES MAKE ON INSTAGRAM ⚠️ ⠀
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If you don't already know this, your Instagram bio is an important tool for attracting your ideal audience. It is a way of driving traffic to your profile in which they'll easily see your products and services displayed. Your Instagram name is also a crucial factor, it's the first thing users see along with your bio. A good name will help captivate them. ⠀
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TIPS ON HOW TO WRITE A CAPTIVATING BIO ⬇️⠀
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🔅 HAVE A GOOD PROFILE PICTURE - Make sure your logo is big enough for users to see. Often times depending on your business, users prefer to see a head shot photo on your profile picture. Example: a person who offers services.⠀
🔅 AVOID using punctuation and numbers in your username.⠀
🔅 Use the name field to share your BUSINESS NAME & TOP TARGETED KEYWORDS to help your profile appear in the search results. For example: Ciara / Lash Technician⠀
🔅 DESCRIBE YOUR PRODUCT/SERVICES in your description. Incorporate TARGETED KEYWORDS.⠀
🔅 Share your brand's HASHTAG.⠀
🔅 Use LINE BREAKS, EMOJIS, and CUSTOM FONTS to make it fun.⠀
🔅 Add your CONTACT DETAILS.⠀
🔅 Add a CALL-TO-ACTION for the link.⠀
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What are CONTENT PILLARS? 🤔 ⠀⠀Content pillars are are a way to categorize your content. Use as many or as little as you ...
05/06/2021

What are CONTENT PILLARS? 🤔 ⠀
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Content pillars are are a way to categorize your content. Use as many or as little as you want. You can also niche down your content pillars to reach your target audience. Create a post schedule for your business page by using these content pillar examples:⠀
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✨ Promotional content⠀
✨ Tips and tricks on how to use your product/clothing⠀
✨ Behind the scenes⠀
✨ Talk about YOU, the face behind the brand⠀
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LIKE ♥️ FOLLOW AND SAVE FOR LATER! 🗃️⠀
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HOW TO INCREASE YOUR REACH 📈 What is reach? Reach is the number of people who saw your instagram post or story on any gi...
04/09/2021

HOW TO INCREASE YOUR REACH 📈 What is reach? Reach is the number of people who saw your instagram post or story on any given day.⠀
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Here's one thing to take note of. In order to increase your reach you have to make great content and build relationships with your followers. Think about it this way, when you meet someone for the first time, you want to make a good first impression, right? Therefore, you're probably going to put on some makeup and probably spend hours trying to find a cute outfit. With that being said, you're putting on the effort to make that good first impression. Well, this also applies to the content you put out. You have to put in the TIME and EFFORT 🕰️✨⠀
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⚡️Start off by searching up the times your audience is most active. This will give you a general idea of when to schedule your posts. By doing so, your chances of getting engagement on your posts will also increase.⠀
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⚡️Next, PLAN YOUR POSTS. Gather up a variety of content such as product photography, quotes, tips and tricks, about me, etc. Although those are all great content, I suggest pushing yourself to put out VIDEOS and REELS. People love seeing the face behind the brand. They want to see personality! Don't be afraid to show your face ever so often. ⠀
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⚡️Lastly, POST ON YOUR STORIES DAILY. I know posting on your stories daily might seem a little overwhelming. But, you have more flexibility to post anything that you want. Some great examples would be: Good mornings, coffee runs, day in my life, to-do lists, product release, product swatches, etc. But, the best way to increase your reach on Stories, will definitely be by posting POLLS, QUESTIONS, and QUIZZES. They are action related posts. When you followers take part in them, it increases your REACH and ENGAGEMENT! 📈⠀
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HOW TO FIND AND CREATE YOUR COLOR PALETTE 🎨 I could spend HOURS scrolling down Pinterest and finding photos that inspire...
04/06/2021

HOW TO FIND AND CREATE YOUR COLOR PALETTE 🎨 I could spend HOURS scrolling down Pinterest and finding photos that inspire me. The best way to find a color palette that best suits you is by doing just that. ⠀
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Here are 5 steps you can take when creating your color palette!⠀
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1. GO ON PINTEREST AND SEARCH UP KEYWORDS OF THINGS THAT INTEREST YOU. ⠀
I typically search for items such as decor that inspires me, places I'd like to travel to, fashion statement pieces, architectural scenic views, or anything that fits my interests; like coffee ☕️⠀
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2. SAVE PHOTOS THAT CAPTURE YOUR EYE AT FIRST GLANCE! 👁️⠀
Idk about you, but I most certainly don't go through every single photo I see. I usually scroll until something pops up that is eye catching. Then, I save to either a designated folder that I've previously created or to my phone.⠀
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3. CHOOSE 3 OF YOUR FAVORITE PHOTOS 💗⠀
This is when you narrow it down to 3 of your absolute favorite photos. They don't have to be categorized, but I do suggest having different tones for each photo. This will allow you to have more options in color to choose from.⠀
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4. FIND THE HEX CODE COLORS FROM YOUR PHOTOS #️⃣⠀
There are websites you can use to upload a photo on, and it will automatically find the hex code colors for you. Some, even allow you to drag an eyedropper to the color that you want to identify from the image. A hex code should contain 6 characters that consist of numbers and letters.⠀
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5. CHOOSE 4-6 COLORS FOR YOUR PALETTE! 💙💚💛💜❤️💗⠀
The final step is to round up 4-6 colors to create your palette. I suggest mixing up tones if the colors you are wanting to choose fall in the same category in color. For example: BROWN, there are MANY undertones in brown. I also suggest choosing one or two colors that will stand out your the palette. ⠀
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And there you have it, your very own custom made color palette! ⠀
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Why is your business not growing on Instagram? 🤔 Here's why, you spend hours scrolling down instagram liking and liking ...
04/05/2021

Why is your business not growing on Instagram? 🤔 Here's why, you spend hours scrolling down instagram liking and liking your followers posts. But, you're not utilizing most of that time creating YOUR own posts, stories, reels, or engaging with your followers. ⠀
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I know it may all sound a little overwhelming at times 😅 but learning how to manage your time is very helpful in these situations ⏰🗓️ So instead of spending all of that time scrolling down Instagram📱how about you spend time creating a schedule that works around the times your audience is most active. By doing so, it will help keep you consistent on your content, it will help bring more traffic to your posts which you can then engage more with your followers! 🌟⠀
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Like, Share, and FOLLOW for more tips! ⠀
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