ANNUITAS

01/07/2019

New study coming! We asked business leaders if their Marketing leadership was Brand-Focused or Revenue-Focused, and if they thought Marketing was focused on the correct KPIs. 82.9% of respondents with a “Brand, PR and Product-Focused CMO” think that Marketing is measuring success on the wrong metrics, contrasted with the “Demand, Sales and Revenue-Focused” CMO. Check out some preliminary findings on our blog: https://bit.ly/2CWTuEX

12/21/2018

3 Demand Generation Trends to Watch in 2019 – perspective from ANNUITAS on how data is driving demand in 2019.

https://bit.ly/2S8V4IR

December 21, 2018: ANNUITAS posted an article on LinkedIn

11/08/2018

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study. Revamping our Demand Generation survey to gauge how effectively marketing helps to grow the business. Details on the study, how to participate and how to see the research when it is completed below!

Coming soon: a revamp of our Demand Generation survey to gauge how effectively marketing helps to grow the business. Participate or request access.

11/06/2018

You may have seen our Enterprise Demand Generation surveys in past years ... but we are looking at something a bit different this year!

ANNUITAS is conducting a survey focused on understanding corporate perceptions of marketing performance, and analyzing the correlation between Sales and Marketing alignment with sales and revenue growth. Are you a marketing, sales or business leader interested in participating? Do you have a stake in evaluating marketing performance, or do you depend on marketing for leads and to drive growth? Short survey, 5-6 minutes of your time. Take a look!

ANNUITAS 2019 Demand Generation Performance Study.

10/26/2018

6 Components of a Perpetual Demand Generation Program – perspective from ANNUITAS and 2X Marketo champion Emily Thornton on the key components you need to track when considering a move to Perpetual Demand Generation.

https://www.annuitas.com/blog/2018/10/26/6-components-perpetual-demand-generation/?utm_source=Facebook&utm_medium=post&utm_campaign=6-components-pdg-10-26-2018

What makes Demand Generation perpetual? These are 6 things to track when moving to strategic, perpetual demand generation.

09/21/2018

What will this mean to you? A memo from our CEO Adam Needles to our clients and friends regarding the Adobe acquisition of Marketo.

https://bit.ly/2QMIv5X

Memo from CEO Adam Needles to ANNUITAS clients on the Adobe acquisition of Marketo. The ANNUITAS leadership perspective, why this is a good thing for CX.

09/07/2018

Demand Generation’s Problem with Content Marketing Evangelism – New blog post from Jason Stewart on the ANNUITAS blog.

The good, the bad and the ugly from Content Marketing World 2018. Takeaways from our favorite three sessions at the event, and why it’s a mistake to dismiss revenue generation as a valid, important goal (and KPI) for your Content Marketing – no matter what the experts may say.

https://www.annuitas.com/blog/2018/09/06/demand-generation-content-marketing-world/?utm_source=Facebook&utm_medium=post&utm_campaign=facebook-share-cmworld-9-7-2018

Why it is a mistake to dismiss revenue generation as a valid, important goal (and KPI) for your Content Marketing. Notes from Content Marketing World 2018.

08/30/2018

What type of CMO do you have? New blog post from ANNUITAS....

Do you think your CMO is more focused on brand or corporate marketing? Or is it all about pipeline and revenue? How to tell which kind of CMO you have, and what the implications could be on Sales and the bottom line. It discusses:

• The Sales team’s frustrations with Demand Generation efforts
• Two types of CMO, and how to identify what kind of marketing leader you have
• Distrust in activity-based marketing metrics from across the C-Suite
• Characteristics of a revenue-focused Demand Generation team

https://www.annuitas.com/blog/2018/08/30/what-type-of-cmo-do-you-have/

The differences between a Revenue-focused CMO and a Brand-focused CMO, how to tell which kind you have, and what the implications would be to Sales.

04/30/2018

Extremely pleased to announce that the results are in, and that we were named the Digital Services Partner of the Year at last night's Revvie Awards at the Marketo Summit! A big thank you to Marketo of course, but especially to all of our clients. And a congrats to Strategy Ex*****on for winning "The Engager"! It's going to be a great day at !

04/04/2018

One more round of congratulations! Going out to Halyard Health on being named a finalist for “The Performer” Revvie Award, focused on business growth!

04/03/2018

Congrats to Strategy Ex*****on on being named a finalist for “The Engager” Revvie, focused on customer engagement!