Her Story, LLC

01/31/2022

We've been exploring the importance of "knowing who you are talking to" and today we celebrate Myrna Daramy. She is an excellent example of knowing and connecting with her target customer.

Myrna's goal is to help you "Build the Best Version of your Digital Brand to make the most of your online presence, using the right tech, tools, and digital optimizations" that connect you to your target audience.

Myrna is often called the "Oprah of Tech" because she's great at simplifying tech-speak and translating complex, mind blowing topics into what can be understood by business owners even if they aren't tech savvy.

She helps her clients "overcome the overwhelm of tech" I love this! Who hasn't felt overwhelmed by tech at some point in their lives? Myrna has found language that resonates with her customer and I have experienced first hand that she DELIVERS on her promise.

Give it some thought, how can you tap into how your customer is feeling and give them the confidence you can relate to their situation? This will help you answer the question... "Who am I talking to?" Really.

01/28/2022

Have you thought about what happens if you let your passion for your product or service give you unrealistic expectations?

Listening to your customer will help guide you in the right direction.

@ksickels

01/27/2022

When we are communicating about our product...in advertising, in social, on our website, do we know who you are talking to? Really?

Marketing is a story and to tell our story well, it’s important we know WHO we are telling our story to... intimately.

Here are 3 simple tips to defining our customer:

1. Get to KNOW them: What is their age, demographic, geography, and more.

2. Seek to UNDERSTAND them: What mindset are they in when buying your product? What do they value? What are their priorities?

3. How will your product or service HELP them?

By focusing on our customers first, we can better talk about our products. Let’s invite them into the story. Our customer should feel like “they so get me” & “they understand me.”

So let’s take the time to know WHO we are talking TO - not just WHAT we are talking about.

Before you invest your money... invest your time! Here is a link (link in bio) to a worksheet with questions to help you answer the most important question of all “Who am I talking to?”

@ksickels

01/24/2022

This week, we ask the question "Who do you think you're talking to?"

Do you have a great product or service, but find it challenging to create a marketing message that resonates? When crafting your message, it's important to start with a very simple question, who are you talking to? We must know our customers, deeply. It's only then, that we can create a message that inspires them to take action.

The better we know our customer, the clearer our message will be. If we try to speak to "everyone and anyone," we risk creating a vanilla message that speaks to no one.

Here are some questions to consider when creating your marketing message:

1. Start with the basics, what is their demographic? Things like.. Age, Life Stage, Geography
..but let's go further

2. What mindset are they in when considering the product or service you sell?

3. How can your brand make their life better? What problem are you solving or how are you making things better FOR them?

Be on the lookout this week for a downloadable worksheet to help you answer the question, "Who am I talking to?"

Want to get these tips directly to your inbox? Go to www.forherstory.com to subscribe.

01/21/2022

As many of you know, one of my passions is to help other female founders and business owners grow their business with great marketing. And if we haven't met yet...I am Kristine Sickels, Co-Founder of C-Sweet and the Founder of Her Story, a marketing agency designed by women, for women.

Are you a female founder, entrepreneur, or business owner? At Her Story we are here to you grow your business or personal brand with great marketing. To support and inspire you on your journey, I’ve created “What’s your Story?”, a video series filled with marketing, business, and leadership tips and tools.

My goal is to build a community where we learn and grow together! At Her Story we are FOR you and want to see your brand thrive! Along the way, we will highlight and celebrate female founders and their companies that are doing great work. There are so many inspiring female founders out there and we want to amplify their voices!

I look forward to having you join me on this journey. I believe YOUR story matters and I’d be honored to help you tell it.

Want to get these tips directly to your inbox?
Go to www.forherstory.com and subscribe to our email.

@ksickels

08/17/2021

It takes courage to launch a business, especially during a pandemic.

My pal did just that. 💪

For parents who want to keep their kids off of devices for a bit and inspire creative play, check out the Swingly Doorway Playhouse. It's a space-saving playhouse that's designed to fit within your doorway. The 5 designs are awesome, but I must say, the Camper Food Truck is my fave. 😍

Want to support a AND make some progress on your holiday shopping?

Be sure to give her a follow and check out her Kickstarter. Make a pledge to secure a Doorway Playhouse for the kiddos in your life.

http://bit.ly/2VXwgL1(link in her bio)

Congrats Melissa!!

Transforming every day doors into fun creative play spaces!

12/22/2020

Even in 2020, business planning can be fun. You just need to have the right biz partner... I found that in 🤣🤣 Big things to come from and more... we can’t wait!

📷

11/20/2020

When we are communicating about our product...in advertising, in social, or our website - Do we know who we are talking to? Really?

Marketing is a story and to tell our story well, it's important we know who we are telling our story to... intimately.

Here are 3 simple tips to defining our customer:

1. Get to KNOW them
2. Seek to UNDERSTAND them
3. Know your USER & SHOPPER

By focusing on our customers first, we can better talk about our products. Let's invite them into the story. Our customer should feel like "they so get me" & "they understand me."

So let's take the time to know WHO we are talking TO - not just what we are talking about.

11/16/2020

Do you have a great product or service, but find it challenging to create a marketing message or communication that resonates? When crafting your message, it's important to start with a very simple question, who are you talking to? By spending time to deeply understand your customer, you can create messaging that inspires them.

The better we define our customer, the clearer our message will be. If we try to speak to "everyone and anyone", we risk creating a vanilla message that speaks to no one.

Here are some questions to consider:

1. What is their demographic? Things like Age, Gender, Life Stage, Geography
..but let's go further

2. What are they feeling when they are considering the product or service you sell? What mindset are they in?

3. What problem are they facing? How can your product or service help them?

TIP: When reading your marketing message, you want your potential customer to walk away and say "Wow, they really get me! They understand my problem and can help me solve it."

BONUS TIP: Use your customers' language and words - don't get too technical or talk like an insider. Keep it simple!

Be on the look out this week for more tips on how to bring this to life. We will provide some additional tips, worksheets, and celebrate female founders who deeply understand their customers and how their messaging reflects this.

11/03/2020

Today's message is simple. VOTE.

There is plenty of time to get out there and ensure your voice is heard. Not sure where your polling location is? Check out this site https://www.vote.org/polling-place-locator/

Many states are offering free transportation to voting locations - which is awesome!

Every voice matters, every vote counts.

10/13/2020

Today we celebrate female founder Melissa Moran. She is an amazing example of seeing a problem, finding a way to solve it, and turning her passion into the creation of .

Melissa recently launched Swingly Toys. As she embarked upon this journey we call entrepreneurship, she knew she needed a clear message and her one-liner is fantastic. Let’s break it down shall we?

The problem:
Kids feel bored or unmotivated when staying indoors


How helps solve it:
Swingly is here to help parents with toys designed to bring the creativity back and engage their kids

The result:
Kids have toys that inspire their creativity and imagination

Putting it all together: The one-liner

Kids feel bored or unmotivated when staying indoors. Swingly is here to help parents bring the creativity back and engage their kids with toys that inspire their creativity and imagination.

Melissa used this exercise and created a clear, succinct tag-line to help parents understand exactly what her business does.
“Swingly Toys - Toys that inspire creative indoor play”

👏👏 Bravo!

Be sure to give a follow, her space-saving doorway playhouses will have your kids inspired!

Our fave is the 🌮 stand! anyone?

10/08/2020

Your brand is NOT your logo. It's your STORY.

Can you describe your personal brand or business in a clear & effective one-liner? Her Story is here to help!

Here are 3 simple tips when creating a brand one-liner:

1. State the PROBLEM your customer or audience is facing
2. Communicate how you plan to UNIQUELY help solve it
3. Describe the RESULT they can expect from working with you or using your service or product.

Bonus Tip Included 💪💪

Take some time today to try it out for your brand or business. The best pressure test? Tell someone who isn't as close to it as you are. Saying it out loud is extremely helpful and getting fresh perspective is gold.

Have a one-liner you've created? Let's hear it👇 We are cheering for you and your story!

Stay tuned for some great examples from the Her Story community.

Happy one-lining!