Brian Mann, StoryBrand Certified Guide

03/23/2023

The moment you clearly demonstrate an ability to solve a customer’s problem is the moment they’re ready to do business with you. Realize that their problem exists in three layers.

The External Problem
If you’re a landscaping company, you solve people’s yard problems by making them look great. If you’re an accounting firm, you solve people’s financial issues. Nearly every kind of company is in the problem-solving business.

The Internal Problem
Your customer’s external problem creates an emotional response. As a landscaper, you save your customers from feeling frustrated or embarrassed about their yard. As an accounting firm, you relieve stress, giving them time to focus on whatever else they’d rather be doing.

The Philosophical Problem
Underlying all this is the reason your business exists, what your customers value. As a landscaper, you believe that everyone deserves a pristine yard they can be proud of. Your accounting firm believes that everyone deserves to save time and money during tax season.

StoryBrand is a marketing framework that clarifies your messaging so you can be known for solving a problem, which is the moment people are ready to do business with you.

shapeyourstory.co

02/02/2023

If you do any kind of marketing and feel like it's not getting traction, StoryBrand has developed a resource that will be a HUGE time-saver for you.

Here's how it works:

1. Complete a 10-min online assessment.
2. Get a custom report that scores your marketing.
3. Fix it with a plan you can start today.

https://bit.ly/3Kc4kqK

DM me with any questions.

StoryBrand Marketing Report

11/28/2022

Tired of your marketing not getting traction?

Worried people aren’t with you?

Ready to leverage the power of a proven framework that clarifies your message, tells a better story, and grows your brand?

StoryBrand is what you’re looking for. And for Cyber Monday, today through Wed Nov 30, I’m offering $100 off our most popular package - StoryBrand Essentials.

It includes a 30-min discovery call, an assessment of your current marketing, a 90-BrandScript strategy session, and a Brand Message Guide PDF you can begin implementing immediately on your website, social media, videos, and email marketing.

Win your audience, increase your revenue, and grow your brand.

https://www.shapeyourstory.co/sale

11/25/2022

Most businesses and nonprofits aren’t getting enough traction with their marketing, which leaves them feeling frustrated and uncertain about their next move as 2023 approaches.

In marketing, clarity wins every time.

If you’ve been thinking about using the StoryBrand framework for your brand, business or nonprofit, I’m offering $100 off my StoryBrand Essentials Marketing Package, now through Nov 30.

This is a chance to put a proven marketing framework to work for you immediately, with messaging roadmaps for your website, social media, videos, and email marketing.

The StoryBrand Essentials Package includes a 30-min discovery call, an assessment of your current marketing, a 90-BrandScript strategy session, and a Brand Message Guide PDF you can begin implementing immediately.

Win your audience, increase your revenue, and grow your brand.
https://www.shapeyourstory.co/sale

08/03/2022

August is one of those months when a lot of planning gets done, and I start getting calls for new marketing and video projects.
If any of your plans involve sales, marketing or communication, StoryBrand has developed a resource that will be a huge time-saver for you.

Here's how it works:
1. Complete a short online assessment.
2. Get a custom report that scores your marketing.
3. Fix it with a plan you can start today.

https://bit.ly/3Kc4kqK

Reach out with any questions you have, here to help.

StoryBrand Marketing Report

07/11/2022

When you start your elevator pitch, or when somebody visits your website, their brains have to burn calories to process the information you’re sharing. And if you don’t say something (and quickly) that helps them survive or thrive, they will tune out.

🔑 The key is to make your company’s message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.



https://shapeyourstory.co

04/04/2022

I help businesses stop confusing people about what they do. And I've been waiting on this new resource from StoryBrand for months, because I know how helpful it will be.

Most people who do marketing kind of hate it. They think it doesn't work.

If you've got 10 minutes to answer a few questions, the new StoryBrand Marketing Report will show you exactly what's wrong with your marketing and how to fix it.

Here's how it works:

1. Complete the short online assessment.
2. Get a free custom report that scores your marketing.
3. Fix it with a plan you can start today.

The report is a huge time-saver that you'll find valuable. Spend 10 minutes and let the StoryBrand Marketing Report turn your marketing from a spend into an investment that actually grows your business.

https://bit.ly/3Kc4kqK

03/17/2022

I help brands stop confusing people and grow their business.

https://www.shapeyourstory.co

01/27/2022

Most people don’t buy the best available products. They buy the products they can understand the quickest, ones that help them solve a specific problem.

I help people clarify their message so they can grow their business. And when a client wants to learn about the 7-part StoryBrand framework, this video is where we start.

https://www.shapeyourstory.co

01/21/2022

This week I’m doing StoryBrand marketing with a foster care agency in Napa, a winemaker in Hungary, a stage production company in Las Vegas, an after school center in Houston, an author in Austin, an arts council in DC, and a foundation in Richmond, Virginia working to restore a historic African American cemetery.

What I love about StoryBrand is how quickly it demystifies and clarifies marketing for great people doing great work in the world.

If you’re ready to clarify your message and grow your brand, I’m taking on new clients in February. Let’s talk.

https://www.shapeyourstory.co

01/03/2022

I’ll show you how to clarify your marketing today.
https://www.shapeyourstory.co

01/03/2022

I’ve been a producer in the creative world for over 25 years, and one of my primary strengths is helping people figure out their new idea.

They’ve had the spark, they’re inspired, they’re sure of the potential, they want it to take shape. Now it actually needs to happen and they’re not sure where to start.

As a StoryBrand Certified Guide, I get to do this with mission-driven brands every week. And every few months, I make the time to extend this process to anyone in the early stages of an idea, just because I enjoy it so much.

So every Friday this month, I’m opening up 3 half hour slots to hear your new idea, give feedback, and brainstorm next steps. No charge, commitment or pressure, and because new ideas are proprietary and valuable, it will remain confidential.

Maybe you’ve joined the Great Resignation and launched your own business. Maybe it’s time to expand your current business. Maybe you’ve got a book or movie or podcast in idea-form that needs to happen in 2022.

Whatever the idea, let’s get it off the ground.

Register at the link below.

https://www.shapeyourstory.co/launchpad

StoryBrand Certified Guide offering StoryBrand marketing, video and consulting for mission-driven brands.