07/07/2023
👉 Like a lot of pay-per-click style advertising platforms, Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associate with supplying a budget and running ads.
For a lot of SMB advertisers, this one of the most appealing benefits of advertising on Facebook.
💰 The cost of running ads on Facebook is determine by a lot of factors (your budget, your ad types, industry, etc.) but generally marketers should expect to pay anywhere from a few cents to a couple dollars per click.
Facebook ads are low cost.
📈 In fact, last year the average cost decreased by 6%. And, according to Wordstream data, marketers in apparel, travel/hospitality, and other retail marketers get the lowest cost-per-click (CPC), on average. Meaning that for them Facebook can be $0.45 to $0.70.
➡️ The total average cost-per-click across all industries is $1.72, which can give marketers a rough idea of how much ads cost. Facebook ads are a much lower cost than traditional advertising, and in terms of digital PPC, they offer some of the best ROI.
Source: https://raddinteractive.com/16-benefits-of-advertising-on-facebook-for-your-business/