Media Frenzy Global

06/25/2026

Competitive intelligence is more than monitoring competitors. It’s one of the most overlooked disciplines in marketing.

The strongest marketers develop expertise in three areas: their brand, their customers, and their competitive environment. They don’t just track products and pricing—they study positioning, messaging, audience strategy, channel selection, and the narratives shaping the market.

In this episode, David McMullen explains why competitive intelligence should become a business discipline, not an occasional research project. When you operationalize competitive insight, patterns emerge. You expose the sea of sameness, identify whitespace in the market, and uncover opportunities your competitors haven’t claimed.

Competitive intelligence isn’t about keeping score. It’s about making better strategic decisions before everyone else does.

Watch the full episode here: https://MediaFrenzyPodcast.podbean.com/e/knowyourcompetition/

06/24/2026

Nimble Strategy, High-Value Impact: A FRENZY x AV-Tech Spotlight

In the fast-moving B2B landscape, visibility is earned through high-value content and a social strategy that actually moves the needle.

FRENZY partnered with AV-Tech Media Solutions to architect a social media marketing strategy grounded in high-value video production and purposeful content creation. Our goal: turn attention into engagement.

The Result: A nimble, flexible content engine that goes the extra mile to deliver on business objectives.

"Media Frenzy Global is nimble and has a very attentive staff. The team is flexible and willing to go the extra mile to serve us."
— Bill Thrasher, COO

Start a Frenzy: frenzy.agency/contact

06/23/2026

Dave walks through why competitive analysis is one of the most underutilized tools in a marketer's arsenal, and how simply putting your ads next to your competitors' on a single page can be a humbling and eye-opening exercise. Understanding your competitive landscape is not just about pricing, it's....

06/23/2026

EPISODE 10 IS NOW LIVE.

Dave walks through why competitive analysis is one of the most underutilized tools in a marketer's arsenal, and how simply putting your ads next to your competitors' on a single page can be a humbling and eye-opening exercise. Understanding your competitive landscape is not just about pricing, it's about finding the white space where your brand can truly stand out.

Watch full episode here: https://bit.ly/3OTlnpd
Listen on the go (Spotify or Apple Podcast): https://bit.ly/4abfdZ5

06/22/2026

Authenticity is the foundation of every successful brand.

We recently partnered with Mark Davis and his team Olaro to overhaul their brand architecture, visual identity, and digital presence. The objective was clear: build a brand that resonates internally and commands authority externally.

The results: a successful launch, enthusiastic internal adoption, and strong market feedback.

As Mark Davis, Chief Strategy Officer, noted: "Their creative ideas were inspiring. They were always grounded in strategy and practical application. The final brand was authentically us."

At Media Frenzy Global, we don't just design; we build strategic foundations that drive real momentum.

06/20/2026

VIRALITY IS NOT A STRATEGY. Sarah Tourville, Frenzy's CEO emphasizes that the danger happens when virality becomes the strategy instead of the tactic. A wacky gimmick that ignores your brand values is a signal of desperation. Real leadership is the courage to stay on brand even when chasing a big idea.

Watc full episode here: https://MediaFrenzyPodcast.podbean.com/e/viralgonewrong/

06/18/2026

For too long, brand narrative has been treated as a supporting player in marketing. It is a creative exercise rather than a business discipline. But that is changing.

We are seeing a major shift in the B2B landscape. Organizations are moving away from purely transactional performance marketing and toward a narrative-first approach. Why? Because without a clear story, you’re just competing on price, speed, and features. You’re a commodity.

In our latest blog post, our CEO Sarah Tourville explores why "Head of Narrative" and "Storytelling Director" roles are finally moving into executive leadership and why narrative is now a critical part of the revenue conversation.

Key Takeaways:
•Narrative isn't just for awareness; it's for decision-making and trust.
•Transactional marketing builds clicks; narrative builds loyalty.
•If your organization can’t articulate what it stands for, you don’t have a marketing problem—you have a narrative problem.

AI marketing with empathy drives higher engagement and conversions. Learn how to create personalized, human-centered automated campaigns that connect and convert.

06/17/2026

Sarah and Dave dig into the 75% surge in viral marketer job titles since 2023, questioning whether virality should ever be a strategy rather than a tactic. From Red Bull stunts to Bud Light backlash, they explore how chasing attention can either reinforce a brand or quietly destroy it.

06/11/2026

In the latest Forbes Agency Council feature, our CEO, Sarah Tourville, shared why "Lived Experience" remains a timeless marketing fundamental. Se highlighted that in an era where automated content is a commodity, real perspective, context, and human nuance are the only remaining competitive advantages.

Marketing is not just about saying the right thing faster. It is about sharing the lived experiences that prove your authority and build lasting credibility.

Read the full article and the 19 other timeless lessons here: https://www.forbes.com/councils/forbesagencycouncil/2026/06/08/timeless-marketing-lessons-20-fundamentals-that-never-change/

06/10/2026

The modern buyer journey has shifted. Most brands are still operating on an outdated playbook, flooding the market with noise while buyers are looking for clarity.

In our latest blog, we break down why the "more is better" approach to content is failing. Buyers are no longer following a linear path; they are navigating a complex ecosystem where trust is the only currency that matters.

We explore how to move beyond generic content and start creating high-impact marketing moments that actually influence decision-making and drive real momentum.

Read the full insight here: https://frenzy.agency/blog/b2b-buyers-dont-need-more-content-they-need-better-marketing-moments/

AI marketing with empathy drives higher engagement and conversions. Learn how to create personalized, human-centered automated campaigns that connect and convert.