Brandware Group

05/23/2022

Getting the word out about products or services via influencers is practically everywhere on social media in 2022. But for those looking to test the waters in influencer marketing, it can be confusing to figure out where to start.

If you need help navigating the still-uncharted territory of influencers, visit our website to download Brandware's FREE Influencer Marketing 101 Ebook.

To learn more about Brandware's influencer marketing services, get in touch today: https://brandware.com/free-influencer-marketing-guide/

05/18/2022

Establishing a set of visual guidelines is one of the first steps marketing managers and creative teams take when introducing a new brand or redefining an existing brand.

Swipe to find out what you need to know to create a consistent, recognizable visual identity across platforms, and get in touch with Brandware for help defining an identity for your brand: https://brandware.com/contact/

05/16/2022

Take the guesswork out of your brand's marketing communications decisions.

With thousands of studies under our belt, Brandware's in-house research team helps brands understand the impact of their decisions with message development, testing, copy/graphic optimization and more.

Learn more about our research suite for communicators and get started on a study for your brand today: https://brandware.com/contact/

05/10/2022

In a volatile, ever-changing media landscape, you need a marketing communications plan that starts with one thing—the truth.

Get in touch today to learn more about Brandware's suite of communications services: https://bit.ly/3ohCCkk

05/05/2022

Today we celebrate another trip around the sun with our fearless vice president of communications, Jim Taylor! Wishing you a wonderful birthday 🥳

05/03/2022

At Brandware, we’re no strangers to heavy workloads, busy schedules, and ever-changing priorities. We believe it’s important to work smarter, not harder.

Swipe for some quick tips on how to better manage the stress of a busy job and revisit our 'Five Tips to Optimize Your Work Day' blog post to get the full scoop: https://brandware.com/five-tips-to-optimize-your-work-day/

04/25/2022

Market research is an essential practice for brands to learn about their target audience in order to communicate with them efficiently and effectively. But no two market research studies are built the same.

Swipe to learn about some of the methods that Brandware's in-house research team utilizes in studies, and get in touch with us today if you're interested in learning more: https://brandware.com/analytics-and-measurement/

04/23/2022

Grab a blanket, round up the kids, and pack your favorite sandwiches because it's National Picnic Day! Our friends over at Penguin Brand Dry Ice have some great tips for how to pack a picnic basket with dry ice to avoid showing up to the park with lukewarm food. Learn more: https://bit.ly/3x3hlwp

Happy picnicking!

04/21/2022

Why do we love working at Brandware? Well for starters, our team loves the work/life balance that our four-day workweek gives us! Swipe to learn more about the four-day workweek and how it works at a communications agency.

04/15/2022

If you're trying to reach your target audience without the right insights and proven set of messages, you may be wasting your marketing dollars.

That's why Brandware created its Research Suite for Communicators, a unified set of proven research products that help organizations to communicate magnificently. It works by showing them how to send the ideal messages to the right people in the most compelling way.

Learn more about Brandware's Research Suite: https://bit.ly/3qEJlTM

04/14/2022

Many brands consider NPS the most important measure for growth, but it might be time to take a critical look at its hold on marketers. Find out why NPS is not the most reliable measurement of growth and customer loyalty in our latest blog post by Brandware's research team:

Many brands consider NPS the most important measure for growth, but it might be time to take a critical look at its hold on marketers. Find out why NPS is not the most reliable measurement of growth and customer loyalty.

04/12/2022

With new studies showing that nearly half of consumers depend on influencer recommendations for purchasing decisions, influencer marketing is no longer a niche way to get the word out about your brand.

Learn how to achieve successful results on your next influencer campaign with our FREE Influencer Marketing 101 Ebook, available to download here: https://brandware.com/free-influencer-marketing-guide/