06/05/2026
Instagram is testing captions for each individual carousel slide đź‘€
And honestly? This could be a huge win for brands.
Instead of relying on one caption to explain the whole carousel, brands could turn every slide into its own mini-message: more context, stronger storytelling, clearer product details, and way better CTAs.
Nothing confirmed for everyone yet, but if this rolls out… carousel strategy is about to get a lot more interesting.