07/22/2026
Many of the founders I connect with on discovery calls have been supported by PR agencies in the past. Unfortunately, not all experiences were ideal. While there are lots of factors at play, including those that you may not have been aware of — barriers that publicists encounter on a daily basis that are very much out of our control, including fit, timing, brand positioning, and brand readiness — I firmly believe that a lot could be mitigated through on-going client education and radical transparency. But this isn’t easy for all, as they can require tough conversations. For some, it's just easier to jump ship!
That said, founders like you know that PR is a critical component in your overall marketing. There is truly nothing that rivals an editorial placement. I wholeheartedly believe that PR should be considered by most companies. One not-so-great experience doesn’t necessarily mean that your next one will be the same. Finding the right one is like dating. Sometimes you have to kiss a frog or two before you find the one! As the founder of a 15+ year old boutique PR agency, these are my recommendations to any founder who is on the hunt for their next PR partner, but is afraid of making the wrong decision:
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