On Twelve Management

11/26/2024

🎁📩 If you're on our email list then you got a look into our 2024 Holiday Gift Guide yesterday featuring some amazing brands we love, but if you aren't on the list (of course you are missing out on some eCom tips, trends, and specials) here's a few gift ideas for this busy holiday season.

eCom brands, consider creating a gift guide for your shoppers this holiday season to help guide them through all your amazing products and to help them find the perfect gift for their special someone.

10/22/2024

Another exciting opportunity for eCommerce brands to learn tips for a solid BFCM marketing ✨ Is your post-sale strategy in order? Having a strategy in place from Sale 👉🏼 Order Notifications 👉🏼 Shipping 👉🏼 Delivered is all so crucial when trying to turn customers into fans.

In this webinar I’ll discuss how you can use platforms like to automate the communication post-sale and make sure you’re keeping your customers informed and engaged every step of the way. 🛒📦

Head over to now to secure your spot✔️

10/18/2024

Excited to share the virtual stage with and their team to bring you some solid Black Friday Cyber Monday marketing tips that won’t just wow your customers during BFCM but also in the months to come after. If you’re feeling behind, don’t worry you still have time and we’re here to help!

📆 Oct 30 1-2pm ET
📍Online Webinar
🔗 link in bio

08/13/2024

Back-to-school seasons brings a lot of opportunities for marketers in the eCommerce space. This is the perfect time to attract new customers, turn your current customers to brand advocates, and collect data thats necessary for the Q4 holiday season.

The team at put together insights from 23 eCommerce experts (including myself 🥰) to make the most out of your back to school marketing campaigns. Head over to their site to check it out in full but here are a few gems 💎

05/18/2023

Just a friendly reminder 💡we’re here to serve your e-commerce marketing needs from website development, to email marketing to paid advertising.

You’ve started your business so now let’s grow your digital footprint 👣💪🏽

Hit the link in our bio or DM us to get started today!

04/12/2023

🗣️ Did you know acquiring a brand new customer can cost 5 times more than retaining an existing customer?!? Creating better relationships with your customers can help with getting them to come back and shop again. If you’re providing an amazing customer experience then those 1st time shoppers will easily turn into raving fans. Here’s 5 things you can do to keep them coming back:

1. Offer Loyalty Programs 🎖️we’re talking points, discounts, and rewards to incentivize customers to return
2. Provide a Great Customer Experience ⭐️ make it easy for customers to get answers to their questions, write a handwritten thank you note, and even offer a discount on the next purchase
3. Personalize the Shopping Experience 🛍️ set up automated emails to go out to your 1st time customers with targeted marketing campaigns showing them what they like
4. Engage with your Tribe 👥 engage with your customers through social media, groups, slack channels. Stay on top of their minds!
5. Ask for Feedback 📝 the best way to keep providing a great experience to your customers is by knowing what actually works. Create a survey and ask your customers how you’re doing and how you can improve. Customers love shopping with brands that listen to their feedback!

04/06/2023

Spring is in the air! 🌻If you haven’t had a chance yet to do a Spring cleaning for Q2 then make these 5 changes today.

1. 📧 Refresh your email automations. Since these emails are automatically being sent out you probably forgot what was inside, review your emails to make sure the content is still relevant and that all links are still working

2. 👕 Audit your products + collections. Make room for new inventory. Out with the old in with the new. Move out the old inventory by offering a special or giving a discount. Review what your customers are actually buying and make adjustments.

3. 📝 Conduct a survey with your customers. The best way to get feedback is straight from the people who are buying your products. Send out a survey to your tribe and see what they are interested in and ask for ways to improve. Tip: people love to give their 2 cents so offer them an incentive to get their feedback

4. 💻 Audit your website in incognito mode. If you visit your website frequently, then you’ve been cookied so you may not see pop-ups that first-time visitors see. Review what your site looks like and make sure there arent any duplicate pop ups, broken links, missing pages, etc.

5. 👥 Revisit your ideal customer. Knowing your customer is 🔑. Go back and write out who is truly your ideal customer to learn more about how they would interact with your brand and how to market to this specific audience.

Time to clean 🧹

06/22/2022

On Twelve Management x Bepolite creative Check out our guest feature:

Boost your sales and grow your e-commerce business with email automations. Learn how to automate your marketing and increase customer loyalty with this blog.

05/24/2022

Does all this ‘recession’ talk have you in a frenzy? 🤯 Well let’s talk about preparation! It all comes down to what you’re focusing on. So here is where your focus should turn to:

1. Highest Value Customers: have you ever heard the saying it’s easier to retain a current customer than it is to acquire a new one? Well that’s the truth, customers with a high customer LTV (lifetime value) will buy from you repeatedly because they are loyal to your brand. Turn your focus on nurturing them and wheeling them back to your brand.

2. Highest Value Products: which products are your customers seeing the most value in? It’s most likely the product your highest value customers are spending the most on. Put your focus into marketing these products more, beef up the product pages, and even offer special promotions for these products.

3. Highest Value Social Channels: is it email campaigns, organic Instagram post, Google ads, FB ads that’s bringing in the sales? Shift your marketing dollars to the channel thats bringing you the highest ROI…in this recession we need to be strategic, reduce costs, and increase profits in all ways possible!

How is your e-commerce brand preparing?

05/18/2022

🗣ROLL CALL! Our team is the 💣.com

Here at On Twelve we are passionate about entrepreneurship and empowering other business owners + creatives. We wanted to make sure our team consisted of other business owners who are passionate about their work so we can all focus on the end goal…helping our clients WIN! Our core services are ecommerce website development, email marketing, and paid ads…so we work with these professionals to make sure the job is getting done…and with expertise!

Meet the Team. Our team consist of professionals who can assist with web development, content creation, brand strategy, video production, graphic design, ecommerce consultations, paid ad strategy, and brand management.

We all work together to ensure our clients projects are delivered on time, on the dot, and on your side ✨

Say Hello 👋🏽 need a service? Hit the ‘contact’ button

05/17/2022

Facebook and Instagram Shops are a great way for you to reach your customers where they already are. Shoppers can browse, explore, and purchase products directly on Facebook and Instagram without having to leave BUT… we come across a lot of clients who are wondering why the heck their FB/IG shop isnt working.

Here are a few to-dos to make sure you are ready to set up shop:

1. You are a Business Manager admin. Be sure that you’ve created a Facebook Business Manager account by going to facebook.business.com this is where all the action happens when creating ads, setting up shop, and managing post on both platforms.

2. Your page and Instagram business account are connected to the same Business Manager account. You must have an Instagram Business account to do this AND you have to make sure it’s connected to the same business manager account as your FB page. To convert your IG to a business page go to Settings > Account > Switch to Professional Account

3. You have managing permissions for your page. If you’re not the admin make sure whoever is setting up your shop for you has permissions to access your FB page.

4. You have managing permissions for your catalog. Make sure the person managing your shop also has this permission.

5. You have a website for your business. Our top choice is Shopify of course + you can easily sync your catalog to start selling

These steps are all crucial to getting your FB/IG shop to work so if you’re experiencing issues check on the above OR of course you can always contact us [email protected] for assistance.

05/16/2022

Is SMS marketing incorporated into your marketing strategy? SMS for ‘short’ is Short Message Service, which pretty much is a way to send text message campaigns, promotions, updates, and so much more to shoppers who have opted in (please make sure they opted in)

The good part about SMS and Email marketing is it’s owned marketing…these folks opted into your marketing and are now ready for you to give them the content they want!

2 Ways to Use SMS:

🟡 Send promotional messages. Offering a new product, have a special sale, want to share company announcements, have an event to promote? All of these can be shared through an SMS message to quickly get to your shopper

🟡 Send transactional messages. Tracking the status of an order is one of our fav things to do (even if the order was just placed seconds ago 🤣), but wouldn’t it be so much fulfilling if you just received a text instead once the item was shipped? Send text to your customers for order confirmations, shipping notifications, and delivery updates. You can even use SMS to send out your automated welcome text or abandoned cart notifications.

How are you using SMS in your marketing strategy?