Greystone.Net

05/29/2026

Pamela Landis started in digital in 1995. Her department server lived in her cubicle. She was asked to "figure out the World Wide Web."

Thirty years later, she's SVP of Digital Engagement at Hackensack Meridian Health. Her conversation with touch point media on leadership, hiring and AI is worth listening to. Thanks to Chris Boyer for sharing this interview.

https://www.hcic.net/education/podcasts

05/27/2026

Kirsten Lecky from WG Content gives us 3 reasons why her team is counting down the days until . Mark your calendar for Oct. 25-28 in Orlando.

WG Content has attended HCIC26 for more than a decade. Kirsten Lecky, EVP Insights and Growth, tells us why. Don't forget to register for our Orlando confere...

05/20/2026

exhibitors and sponsors: Have you heard about our new turnkey booth packages? We're giving you all the benefits of exhibiting, without the logistics. This means...

• No shipping
• No freight
• No setup
• No teardown

Join us in Orlando, Oct. 25-28, and meet 800+ healthcare marketing leaders.

And remember, Early Bird Exhibitor Rates end on June 6th! Learn more:

https://bit.ly/3Ppl93Y

05/15/2026

"Change management" doesn't get talked about enough in our industry. Matthew Schwabel at UNC Health wants to change that.

In this podcast with touch point media, he talks to Chris Boyer about how when leaders go quiet, employees fill the silence with worst-case scenarios.

His approach is to share as much as possible, as early as possible and be direct about what can't be said yet.

https://www.hcic.net/education/podcasts

05/14/2026

Join us for our free webinar on May 19th at 1 p.m. ET, where you'll learn how Luminis Health consolidated its patient-facing and employee-facing digital platforms into one unified ecosystem. Thanks to our friends at Modea for sponsoring this conversation.

In today's healthcare landscape, a collection of disconnected digital tools is no longer enough to sustain operational excellence. To achieve true digital maturity, health systems must move beyond individual projects and toward an integrated operating model that serves their two most critical audien...

05/08/2026

Most health systems are managing a patchwork of disconnected digital tools. One platform for patients, another for employees and a growing list of workarounds in between.

Luminis Health decided to fix that. Join us for our webinar with Modea on May 19th at 1 p.m. ET to find out how they did it.

In today's healthcare landscape, a collection of disconnected digital tools is no longer enough to sustain operational excellence. To achieve true digital maturity, health systems must move beyond individual projects and toward an integrated operating model that serves their two most critical audien...

05/01/2026

Healthcare is supposedly the fastest AI-adopting regulated industry. Matt Cyr's take: the clinical and research side, maybe. The marketing side? Not so much.

Cyr founded Loop AI Agency and spends his days helping move from knowing AI matters to doing something with it.

In our latest podcast with touch point media, he talks to Chris Boyer about shrinking budgets, privacy concerns and fear of backing the wrong AI tool.

https://www.hcic.net/education/podcasts

04/28/2026

Because of AI, hospitals and healthcare systems are seeing a sharp decline in search engine click-through visits.

On April 29th at 1 p.m. ET, Michael Schneider from Greystone, Aby Varma from Spark Novus and Jim Watson from Gumshoe AI
will share best practices and tips to make sure your brand still gets noticed. We hope you'll join us for this discussion!

Hospitals and healthcare systems are seeing a sharp decline in click-through visits from search engines. AI is a game-changer and is reshaping how patients discover and evaluate healthcare providers. This webinar explores how your brand shows up in AI-driven experiences, what influences visibility a...

04/23/2026

Patients aren't clicking through to your website the way they used to. They're getting answers directly from AI. If your hospital isn't showing up in those answers, you're already behind. Join us on April 29th at 1 p.m. ET with our friends at Spark Novus and Gumshoe AI to find out how to show up.

Hospitals and healthcare systems are seeing a sharp decline in click-through visits from search engines. AI is a game-changer and is reshaping how patients discover and evaluate healthcare providers. This webinar explores how your brand shows up in AI-driven experiences, what influences visibility a...

04/17/2026

Hospitals and health systems are losing search traffic. Why? You probably guessed it...AI! Join us for our newest webinar on April 29th at 1 p.m. ET with Michael Schneider and Aby Varma of Spark Novus to make sure your hospital website copy doesn't get overlooked.

Hospitals and healthcare systems are seeing a sharp decline in click-through visits from search engines. AI is a game-changer and is reshaping how patients discover and evaluate healthcare providers. This webinar explores how your brand shows up in AI-driven experiences, what influences visibility a...