03/26/2026
Golfers don’t just buy gear - they study it. ⛳️
For the launch of Bridgestone’s new TOUR B Series, we built a campaign around the people who obsess over every detail: the engineers, the pros, and the process behind performance.
We called it The Braintrust.
With Tiger Woods, Jason Day, Chris Gotterup, Fred Couples, and more, we brought that story to life across two :30 TV spots and launch assets - led by our team from strategy through pre-production.
Check out the work. 🎬