The Link Group

The Link Group We are one of the fastest growing full-service market research consultancies in the nation. While o

09/24/2026

Mark Alkins can break down a race before the gun even goes off. It’s the same instinct he brings to research.
 
He’s spent most of his life training for pressure: a sub-five-minute mile in middle school, crushing the 800 through high school and college, and winning an ACC Indoor Championship with UNC. Two years into his career as a Research Manager at The Link Group, he says the hardest part was never the part people can see.
 
In this episode of Connection Point, host Jeff Whiteside talks with Mark about what actually makes racing hard, why he still coaches track at his old high school, and how the lessons from running a relay show up now on a project team.
 
Turns out the real race happens somewhere you can’t clock it.
 
Episode 4 of Connection Point is live. Watch and listen now. [Link in Bio]

08/27/2026

Jeff Whiteside has spent sixteen years doing market research and just as many summers standing over a smoker.

In Episode 3 of Connection Point, he talks about the three “spices” every research project needs, and what happens when a team leaves one out.

Barbecue, craft, and unreasonable hospitality; this one’s about more than food. 

Full episode out now. Link in bio.

08/05/2026

Wondering what it really feels like to build a career at The Link Group? We asked Linkers about the work, the culture, and what keeps them here long-term.

07/23/2026

Melia Whiteside can tell you the difference between a w**d and a wildflower. It’s the same instinct she uses to spot bad data.
 
She’s led TLG’s recruiting efforts for years and has built her career around segmentation, one of the sharper edges of quantitative research. Off the clock, she gardens. And just like good research, it’s far more complicated than it looks.
 
In this episode of Connection Point, she talks with Jessica Caffrey about what patience in a garden has in common with patience on a research project, why she’d rather be the one clearing the w**ds for everyone else, and what she hopes her legacy at The Link Group looks like.

18 years in, she’s still finding new things to learn.
 
Episode 2 of Connection Point is live. Watch and listen now! [Link in bio]

06/30/2026

There are two more new faces around the office this summer. Meet our interns.
Summer plans, favorite office snack, life outside work, and week one in one word. We asked, they answered.
Bella and Daniel, we’re glad you’re here.

05/13/2026

Meet the newest Linkers, in their own words.

01/21/2026

Big news! We’ve refreshed our look.
 
Our brand has evolved, but our purpose is the same: to deliver insights that drive action. This new look reflects the clarity, energy, and integrity we bring to every challenge, for decisions that shape tomorrow.
 
Curious about the story behind our new visual identity? Explore our new site to learn more. Link in bio.

01/20/2026

We’ve been working on something new.�
Same TLG. Clearer expression.

Launching tomorrow.

01/08/2026

Work hard. Karaoke harder.

Address

7000 Peachtree Dunwoody Road BLDG 10
Atlanta, GA
30328

Opening Hours

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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770-350-0075

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