Ben Fitterman Email Marketing

05/12/2023

Ladies and gentlemen and email marketing fans around the world. It’s tiimmeeeee!

Today we’re kicking off the inaugural Email Octagon blog segment, where we take a brand with killer email marketing, throw ‘em in the octagon, lock the cage, and break down their moves.

I’ll break down their emails and some overall strategies they’re using to give you ideas and “inspo” to try out in your emails.

05/10/2023

What I’ve found is that ChatGPT is really good for writing SMS marketing campaigns. Text messages can be tricky to write because there’s a 160 character limit, and I personally find it tedious to create multiple variations of a message with only a handful of words.

This is where our robot writing friends can help us out.

05/09/2023

Several years ago I got my second ever client at the big agency I worked for. A well known apparel brand with a lot of celebrity influencers, that was just dipping their toes into the ecommerce world.

Until that point they sold all their apparel through department stores. So they were rightfully skeptical about how successful their online DTC store could be.Their email marketing was, to put it politely, atrocious. They were on Mailchimp. They had one abandon cart email and they sent email campaigns maybe once a month.

05/08/2023

Nothing gets brand owners more pumped than a good old fashioned product launch. Aside from sitewide sales, launches are usually a great way to make a lot of dollar bucks appear in your bank account.

However, I’ve noticed that while most ecommerce brands put a lot of effort into creating a new product, their launch strategy for email marketing is predictability underwhelming.

05/06/2023

Congrats guys. You did it! Q4 is over. The dust has finally settled from a wild Black Friday / Cyber (BF/CM) Monday season.

Now that we’re out of the eye of the storm, I wanted to take a moment and share three winning email marketing strategies that brought in $1 million for two clients and that can help you make some major dollah bucks in 2023.

Here are 3 email marketing strategies I implemented for clients that generated $1 million in sales and smashed their previous year's revenue.

05/05/2023

If an email gets sent, and no one sees it, does it make money?

Spoiler alert: probably not.

Email deliverability is sometimes like the 10,000 pound pink elephant in the room. Everyone knows it is there, but prefer to ignore it and focus on other sexier email marketing strategies.

A simple way to quickly improve your email marketing campaign deliverability with segmentation.

05/04/2023

[CASE STUDY:] CLIQ products is an ecommerce brand based out of California that sells outdoor chairs that are as much fun to set up as they are to sit in.

This is the tale of how they were able to generate $363,979 during
Black Friday / Cyber Monday their BF/CM goals thanks to a killer email and SMS marketing strategy.

FEATURED CASE STUDY CLIQ products is an ecommerce brand based out of California that sells outdoor chairs that are as much fun to set up as they are to sit in. This is the tale of how they were able to crush their BF/CM goals with a killer email and SMS marketing strategy. How I helped CLIQ products...

05/04/2023

Before I made the leap to email marketing I worked for five years as a live sound engineer in NYC.

I ran sound for thousands of bands, and picked up some pretty wild stories along the way.

I didn’t realize it until later but I learned some valuable lessons about email marketing from an unlikely source: DJs.

We can learn a lot about writing good emails from an unusual source: DJs. Here are two valuable lessons I learned from my time working at venues.

04/22/2019

Why buy the cow when your emails give the milk away for free. 🐮🥛

04/14/2019

Don’t be afraid to tip a few sacred cows with you email marketing...

04/03/2019

Learning how to DJ will make your a better email copywriter and marketer.