09/04/2026
$250M just proved what we’ve known all along: Creators aren’t a tactic. They’re full-blown businesses. 🚨
Too many brand budgets are still stuck in 2019 while serious capital moves toward long-term creator partnerships. If you’re still pitching standard campaigns instead of long-term investments, you’re already behind. 📉
Quick check for your brand: Is your creator budget built for a one-off sponsorship, or a real business relationship? 💬 Drop your thoughts in the comments!
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