Leverable SEO

09/02/2025

Interesting comments from Danny Sullivan at WordCamp Portland about GEO being not so different than SEO.

"Any good SEO is largely having great content for people."

Google once again shoots down the idea of GEO being different than SEO... Great segment from Danny about this at 29:58 in the video.

From Danny: "Good SEO is good GEO, or AEO, AI SEO, LLM SEO, or LMNOPEO. What you've been doing for search engines generally is still perfectly fine and the things you should be doing." and "People will tell you have to make sure you have this vector thingy that's doing the passage thingy, and it's just like uhhhhh..."

https://www.youtube.com/watch?v=ZF_sxLdfTbY&t=1798s

05/12/2025

Check out the benefits of hiring an SEO consultant: real focus, lower costs, and sweet results.

https://leverable.com/seo-consultant-benefits/

05/07/2025

Recognize any of these symptoms from your own experience?:

"Our SEO agency keeps sending recommendations, but we just don't have the resources or even fully grasp their impact."

"Our internal SEO team constantly asks for features that our platform simply cannot support."

"The brand president doesn't believe our audience engages with the type of content our SEO team suggests."

"We asked for an SEO review on our staging site, and now our launch is delayed."

https://www.chris-green.net/post/what-are-the-perfect-conditions-to-fail-at-seo

It's surprisingly easy to set yourself up to fail at SEO, despite the best of intentions. Overselling expectations, undervaluing the process, obsessing over the wrong KPIs - these common pitfalls quickly come to mind. However, one critical mistake that's often less obvious is resourcing SEO without....

04/26/2025

Struggling to find the "i" in "cat".

04/10/2025

AI-generated content may now earn a Lowest rating.

https://searchengineland.com/google-quality-raters-content-ai-generated-454161

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

03/26/2025

"It’s the early 2000s again, but instead of optimizing for search engines, we’re optimizing for LLMs too now. And the fundamentals haven’t changed."

Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich for non-stop conversations about SEO, AI, and the future of search. Two very different settings, one clear takeaway: The web has come full ci...

02/25/2025

Shocker ahead!

Why Your Traffic Numbers Are Lying to You
How to Tell If You’ve Got a Conversion Problem
What Real Conversion Looks Like
Measuring What Matters
User Experience Forensics: Why Visitors Run Away
Quick UX Wins YOU Can Do Right Now
Conversion Fixes You Might Need Help With
Conversion Rate Optimisation
Your Conversion Journey Starts Now

I keep meeting business owners who are desperately chasing more traffic while ignoring the fact that their existing visitors aren't buying anything - here's why

11/11/2024

Keep calm and get back to work. Comforting words about the chaos from GreenMellen

08/26/2024

Secret weapon for Google : Google.

08/14/2024

This is crazy!

An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.