Copper & Co.

Copper & Co. We have the tools and the experience it takes to make your brand ready for the ever-changing digital landscape. Copper & Co.

is focused on powerful marketing tactics for now and flexible strategy for the future.

Let this be your lesson to try the new thing, submit that proposal, or make the scary but could-be-life-changing move. Y...
02/28/2022

Let this be your lesson to try the new thing, submit that proposal, or make the scary but could-be-life-changing move. You've got this. 🧡⁠
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CALLING ALL MARKETERS 📣 Sometimes the best thing you can do to contribute to the greater good of the world is to share a...
02/25/2022

CALLING ALL MARKETERS 📣 Sometimes the best thing you can do to contribute to the greater good of the world is to share a courtesy message with your clients that creating space for other peoples’ feelings on hard news is a good call.

DM us if you want this message to share with your clients. 🧡

I've been sitting on this for a long time— and it's finally time to get like Elsa and 🎶LET IT GOOOOOO!🎶⁠⁠Last YEAR I sat...
02/23/2022

I've been sitting on this for a long time— and it's finally time to get like Elsa and 🎶LET IT GOOOOOO!🎶⁠
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Last YEAR I sat down with an incredible group of leaders looking to make something innovative in their businesses. (Shout out to for hosting The Drawing Board workshop!)⁠
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But let's be honest... there's not much that hasn't been done in the Content Marketing space. 👀⁠
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That's when it came to me... "how can I combine content marketing with something people actually enjoy?"⁠
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Content + Astrology 🌊🌎🔥🌬⁠
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Whaaaat?⁠
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👉 Now I was onto something.⁠
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Through a little more brainstorming with the fox inside The Drawing Board, I made the connection to make Canva templates that are based on peoples' Astro signs!⁠
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Now that's a way to making content marketing fun, amiright? 👀⁠
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I've had these in my back pocket for MONTHS, tossing and turning over what the "launch plan" would look like.⁠
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"What will the warm-up look like?" Elementary, tbh.⁠
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"Do people really want to hear me talk about how Canva templates are life-changing?" Nope.⁠
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But it hit me last week... You probs don't want to suffer through a weeks-long launch over some CANVA TEMPLATES with me. If we are being honest with each other, Canva templates are pretty self-explanatory. Either you want them or not.⁠
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So this is it. Today's the day.⁠
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Click the link in my stories to shop the ASTROLOGY COLLECTION Canva Templates from Copper & Co. Marketing®!⁠
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**us

Just like the characters in Instagram can be rlly messy sometimes.
02/15/2022

Just like the characters in Instagram can be rlly messy sometimes.

Everyone has the same goals— winners and losers. So what is it that sets them apart? Discipline. A bias towards action. ...
02/15/2022

Everyone has the same goals— winners and losers. So what is it that sets them apart? Discipline. A bias towards action. (Aka messy action). ⁠
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Winners are in it for the long haul because they understand that it’s not the goal that makes someone successful, it’s the consistency and the commitment to the process.⁠
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Winners know that if one thing does not work out, to try it again. And again. And then if it doesn't work out after repeat attempts, it's time to pivot the strategy.⁠
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The Plateau of Latent Potential (swipe left if you're a visual learner) explains that there is usually going to be unexpected lag time between what you *think* should happen and what actually happens.⁠
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Progress doesn't happen in a linear fashion.⁠
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So if you're not seeing success in your marketing, ask yourself how many new things you've tried. And how many times have you actually tried those new things?⁠
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It is possible that the moment you quit is the moment you would have won. Keep going.⁠
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[SAVE THIS] What up, friends? Yep, all 9,110 of your beautiful faces who [unknowingly] participated in our omnipresence ...
02/04/2022

[SAVE THIS] What up, friends? Yep, all 9,110 of your beautiful faces who [unknowingly] participated in our omnipresence campaign. 📱👀⁠
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On January 26 we published a blog titled, "How to Repurpose Content from Instagram" and repurposed the content from inside the blog across our Instagram account (stories, reels, and posts) and in our blog newsletter.⁠
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Now while this wasn't one of our historically high-performing blog posts, the repurposing campaign gave us great insight as to the power of content repurposing.⁠
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👉 We had 9,110 interactions with this one bit of educational content by stretching it across multiple platforms and modes of sharing.⁠
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Instead of just the initial 240 website visits received from the blog post, we 38x'd the impact of this content. 🤯⁠
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Imagine if we expanded even more -- LinkedIn, TikTok, Pinterest, YouTube, Twitter! 👀 The options for repurposing are seemingly limitless.⁠
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We hope that by us sharing these numbers, you are encouraged to work smarter, not harder when it comes to creating your omnipresence strategy. 🥳⁠
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Omnipresence is a trend that's not *just* a trend? COUNT US IN!! 🙌⁠⁠Are you currently expanding your online presence bey...
02/01/2022

Omnipresence is a trend that's not *just* a trend? COUNT US IN!! 🙌⁠
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Are you currently expanding your online presence beyond the 'Gram? Where are you hanging out? Let us know in the comments so we can give you a follow!⁠
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Which of the new emojis are you most excited to play with? 👀 Let us know in the comments! 💬
01/29/2022

Which of the new emojis are you most excited to play with? 👀 Let us know in the comments! 💬

Standing firm in your mission & following your passions should not be led by analytics. It also should not be led by you...
01/24/2022

Standing firm in your mission & following your passions should not be led by analytics. It also should not be led by your audience asking for certain content from you.⁠
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As marketing professionals, we are in charge of guiding our clients on 'best practices', not making sure people like their businesses.⁠
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We aren’t business coaches.⁠
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A lot of people tend to blame marketing folx for pigeonholing them in when it’s not really our place to guide business owners coming to us for marketing help in whichever direction they choose to take their business.⁠
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It’s important for business owners and their coaches/mentors to check in with themselves along the way.⁠
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As marketing guides, it is our goal to help you make and brainstorm content that your audience is going to love to ensure you get a return on investment. But if a content suggestion from your marketing manager does not align with your long-term goals or passions, that's up to you to communicate.⁠
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If you’re asking how to grow an account, we will tell you to create content based on your best-performing content. But that doesn’t mean you should create a business around the content that people are responding to the most.⁠
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Your marketing team is not in charge of making sure you like your business— that is up to you (and perhaps your mentors, if you have them).⁠

It’s just nice to be appreciated 🧡
01/23/2022

It’s just nice to be appreciated 🧡

Some sacred reminder from on this The work is not done. Here are some ideas on how to do the work today:>> donate to ...
01/17/2022

Some sacred reminder from on this

The work is not done. Here are some ideas on how to do the work today:

>> donate to

>> have “that” conversation with your friend, family, coworker, yourself— whomever needs to explore their positioning more deeply

>> support Black businesses with $$$, time, & sharing with your community

>> commit to regular reparations

How are you committing to action today?

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Atlanta, GA

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Monday 10am - 5pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm

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