MELT ATL

05/30/2026

05/29/2026

Georgia Tech’s $70M Bobby Dodd Stadium modernization is about far more than construction.

It’s about understanding where college athletics is heading next.

Premium hospitality.

Enhanced fan environments.

Social gathering spaces.

Modern engagement experiences.

Because today’s fans don’t just attend games anymore.

They attend ecosystems.

And college athletics is no longer simply competing against other schools.

It’s competing against every entertainment option consumers have.

The programs, conferences, brands, and cities that understand this shift first will separate themselves quickly over the next decade.

This is exactly why MELT continues building at the intersection of sports, media, content, culture, and live experiences.

This isn’t just the future of football.

It’s the future business model of sports.

https://www.sportsbusinessjournal.com/Articles/2026/05/19/georgia-tech-secures-up-to-70m-for-football-stadium-revamp/

05/19/2026

A new reality is emerging in high school sports, especially in Florida.

Thousands of student-athletes transfer schools each year, seeking exposure, stronger teams, and future NIL opportunities.

But this isn’t just about opportunity.
It’s about a system shifting in real time.

What happens to development?
What happens to education?

MELT has been at the center of youth sports for decades, from Varsity Cheer to Powerade to LakePoint, helping shape what comes next.

https://www.espn.com/college-football/story/_/id/48641055/big-12-aims-grow-league-wide-revenue-private-equity-deal

05/15/2026

Private capital is entering college sports, but not the way most people think.

Many programs aren’t even using the full $30M yet.

This isn’t about immediate funding.
It’s about future positioning.

The business of college athletics is changing fast
And the schools that understand that will have the advantage.

MELT has written the playbook on these shifts for decades.
Let us help you navigate what’s next.

https://www.espn.com/college-football/story/_/id/48641055/big-12-aims-grow-league-wide-revenue-private-equity-deal

05/14/2026

College football isn’t debating expansion anymore.

It’s deciding how big.

A 24-team playoff, no conference championships, and a completely reshaped calendar.

This isn’t just about competition.
It’s about scale, media rights, and control.

$300M–$700M in new value is on the table.

And the question becomes:
Who controls the future of the sport?

MELT has been at the center of these moments for decades, from Coca-Cola to Final Fours to NIL, helping brands and institutions navigate what’s next.

https://sports.yahoo.com/ncaa-football/article

05/12/2026

Is anyone thinking about the student-athletes?

The travel.
The wear and tear.
The time away from school and family.

Or is this just about more games, more content, and more inventory?

Expanding March Madness to 76 teams?

Feels like a solution looking for a problem.

The tournament works because everything matters in the regular season, the bubble, conference tourneys, and Selection Sunday.

More teams = more games
More games = more inventory

But does it actually make it better?

According to Sports Business Journal, even the financial upside isn’t fully clear yet.

This feels less about competition… and more about monetization.

The business may make sense.
The fan experience? That’s the real question.

https://www.sportsbusinessjournal.com/Articles/2026/05/05/ncaas-tournament-expansion-stance-feels-off/

04/21/2026

Wellstar Health System didn’t host an event, they launched a movement.

On April 18, the City of East Point came together for the first-ever
“Know Your Numbers. Be Well.” Health Initiative.

300 families showed up.
20+ health and wellness partners activated.
And an entire community leaned into better health together.

From free health screenings and expert-led conversations to groceries, wellness resources, and services for families, this was more than access it was action.

Leaders from across the region were on-site, including Wellstar CEO Ketul Patel, alongside local and community leadership.

This is what community impact looks like.

Powered by MELT.
We help bring moments like this to life.

04/06/2026

We didn’t just show up at March Madness we helped reshape it.

In 2003, MELT launched a simple idea:
Own the off day.

What followed was a 20-year run of unforgettable experiences from concerts and fan activations to cultural moments that brought the Final Four to life.

🎤 Taylor Swift
🎶 Rihanna
🎸 John Mellencamp
👥 1M+ fans engaged

This is what happens when you think bigger than the game.

03/03/2026

Excited to see Dogsters Ice Cream Treats for Dogs Cream Sandwiches rolling out.

Great brands don’t just launch products; they build momentum around them.

Dogsters continues to expand its footprint with innovative offerings that resonate with pet parents and retailers alike. Proud of the team at J & J Snack Foods Corp and the Dogsters brand for continuing to push forward.

At MELT, our role is simple:
Help great clients tell bigger stories.
Drive visibility.
Support expansion.
Connect product to the audience.

Ice cream sandwiches for dogs?

Yes, it’s a thing.
And it’s growing.

Grateful to partner with brands that understand how to move quickly and think strategically.

02/13/2026

🚨 We’re Hiring 🚨

Associate Account Executive

Full-Time | Atlanta (Hybrid)

If you’re detail-driven, client-focused, and thrive in fast-paced live-event environments, this role is for you.
3–5 years agency experience required. Must be comfortable managing multi-million-dollar budgets and multiple workstreams.

Our work shows up at Final Fours, College GameDay, SEC Nation, and beyond.

📩 Apply: [email protected]

Tag someone ready for the next step 👇



https://www.linkedin.com/hiring/jobs/4371871991