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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Serkan Hürsgünel

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United States
Atlanta, GA
Serkan Hürsgünel

🎨 Product & Brand Designer — crafting brands and digital experiences
📍Based in Atlanta, GA

I’m a multidisciplinary designer and art director passionate about transforming complex ideas into beautiful, intuitive digital experiences.

05/28/2026

Logictics Landing Page, 2024

A landing page for complex software has one impossible job: explain enough to build trust, but not so much that you scare people off.

For Logictics, a logistics SaaS I designed for Kanar INC, I kept coming back to one question: what does someone need to feel in the first 5 seconds?

The answer was control. So I let the product carry the page:
🚢 The hero shows a live shipment timeline instead of describing it
📦 Each section answers one question, with real UI mockups
✅ Logos, testimonials, and an FAQ handle every objection before the form
A landing page isn't where you list what your product does. It's where you make someone feel what it'll be like to use it.

Full case study: serkanhursgunel.com
Want one for your product: cal.com/srknhrsgnl

09/21/2025

Design that speaks.
From brand identity to web design, turning ideas into visuals.
Let’s create together.
serkanhursgunel.com

01/02/2025

Paye Expo Website Design & Framer, 2024

Overview
Paye Expo combines over a decade of expertise with innovative design to create impactful exhibition stands that tell a brand's story. Committed to quality, reliability, and creativity, they deliver tailored solutions that leave a lasting impression in every space.

Story
This project was all about merging functionality with stunning aesthetics. Designed in Figma and developed in Framer, the website reflects Paye Expo's commitment to quality and innovation. From dynamic interactive elements to a responsive structure, every feature is tailored to captivate visitors and effectively communicate the brand's story.

The result is a sleek, modern, and user-friendly platform that highlights Paye Expo's portfolio, builds trust and drives engagement. Now, their online presence is as impressive as the stands they create! 🚀

11/28/2024

Paye Expo Branding, 2024

Overview
Paye Expo brings over a decade of expertise and innovative design to create impactful exhibition stands that tell a brand’s story. With a commitment to quality, reliability, and creativity, they deliver tailored solutions that leave a lasting impression in every space.

Story
“Paye” means “pillar” in Turkish, symbolizing strength and stability—and this project brought that to life with style! From crafting a comprehensive Brand Guideline and designing a standout Portfolio Catalog to creating a sleek Email Design and a modern, user-friendly Website, every detail elevated Paye Expo’s presence. Now, they’re not just standing tall—they’re standing out! 🚀

For more visit : https://serkanhursgunel.com/

08/30/2024

Vera Green Card Web Design, 2024
Overview:
Vera Green Card simplifies the U.S. Green Card Lottery process, offering expert guidance from application to interview. Their dedicated team ensures every step is handled with precision, boosting your chances of success in obtaining U.S. permanent residency.

Story:
I designed a clean and user-friendly website optimized for Wix, with the added functionality of a dark mode option. The design focuses on clarity and ease of use, ensuring visitors can navigate the site effortlessly to access information and services related to Green Card applications. The responsive layout provides a seamless experience across devices, and the color scheme aligns with the brand’s identity, enhancing trust and professionalism. This project was about creating a functional and aesthetically pleasing platform supporting the client’s mission of guiding users through the immigration process.

🎉 Got a project? Let’s Talk about it!
Email me: [email protected]

08/27/2024

Vera Green Card Logo Design, 2024
Overview:
Vera Green Card simplifies the U.S. Green Card Lottery process, offering expert guidance from application to interview. Their dedicated team ensures every step is handled with precision, boosting your chances of success in obtaining U.S. permanent residency.

Story:
I created a design that reflects the brand's focus on guiding individuals through the U.S. Green Card process. The logo incorporates elements of the American flag to symbolize the journey towards U.S. residency, using a bold typeface and a professional color palette to convey trust and reliability.

🎉 Got a project? Let's Talk about it!
Email me: [email protected]

07/28/2024

Karela Olive Oil Logo + Brand Guideline, 2024

Overview
Born in the fertile lands of Şarköy, Karela offers you the pure and natural beauty of nature. Our high-quality olives, carefully cultivated in our gardens, create Karela’s unique and authentic olive oil. Each drop of this special olive oil promises to let you feel the energy, strength, and purity of nature, offering a harmony of health and flavor.

Story
Karela, a premium olive oil brand, needed a strong visual identity. I conducted market research and competitive analysis and created a modern logo, earthy color palette, and clean typography. I developed a comprehensive design system with custom icons and patterns, designed mobile-compatible UIs, and detailed packaging. The main challenges were differentiating Karela in a saturated market and maintaining brand consistency. The result is a cohesive brand identity reflecting Karela’s premium quality, supported by a 52-page bilingual brand guideline ensuring consistency across all materials.

🎉 Thoughts and feedback are always welcome
Got a project? Let's Talk about it!
Email me: [email protected]

06/25/2024

Mombino Brand Guideline, 2024

Overview
Mombino is a family-oriented brand dedicated to creating enjoyable and enriching experiences for children and parents. Their brand identity reflects core values of quality, accessibility, creativity, sustainability, and personalization. The Mombino brand guidelines provide a comprehensive framework for maintaining consistency across all touchpoints, ensuring that visual and verbal communications resonate with their audience and uphold their brand values.

Story

I focused on capturing their family-focused essence through extensive research on the needs of families with young children. The challenge was creating a cohesive, playful, professional identity. I developed a vibrant color palette, friendly typography, engaging visuals, and a whimsical logo design. Consistent branding elements across all platforms ensured a unified presence. The guidelines include detailed instructions on using logos, colors, typography, imagery, and messaging. The result is a comprehensive brand guideline that defines Mombino's visual and verbal identity. It serves as a strategic tool for future growth and reinforces its position as a trusted and beloved brand.

06/24/2024

Logictics SaaS, 2023

Overview
Logictics is a specialized initiative by Kanar INC, developed to address logistical challenges in their import and export operations. Kanar INC needed a streamlined logistics process to improve efficiency and resolve existing gaps as a major importer, wholesaler, and manufacturer. Logictics aims to enhance operational efficiency, reduce costs, and improve customer satisfaction through advanced logistics management techniques and technologies.

Story
I focused on transforming logistics with a user-centric SaaS platform. The challenge was to simplify complex logistics processes for shippers and service providers. I conducted extensive user research, developed over 300 custom UI components, and designed screens for onboarding, dashboard, shipment management, quote requests, connections, documents, settings, and support. Additionally, I ensured the platform’s responsiveness with mobile versions and created consistent email templates. The result is a robust, intuitive platform that enhances efficiency and sets a new standard for logistics management software.

06/22/2024

E2 teknoloji Web Design, 2023

Overview
E2 Teknoloji, established in 2005, aims to provide the latest technology and robust infrastructure to keep businesses ahead of the competition. Specializing in network infrastructure, security systems, software solutions, and web design, E2 Teknoloji has cemented its reputation over 18 years with over 2000 successful projects.

Story
I worked on designing a modern and user-friendly website for E2 Teknoloji that shows off their innovative spirit and tech expertise. The goal was to create a clean, responsive site that's easy to navigate and provides quick access to information. We made sure to include all their branding elements for a consistent look. The project involved a lot of collaboration with the client to understand their vision and feedback, resulting in a polished, professional site that supports their business goals.

Address

Atlanta, GA
30022

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

https://www.serkanhursgunel.com/

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