JodyTucker.com

09/15/2026

Over Powerade and BodyArmor combined, Gatorade dominates the sports drink market at about 70%. From its very beginning, with decades of high-visibility sports sponsorships, Gatorade has positioned itself as the undisputed cultural default for athletic performance.

One sports drink beating two sports drinks combined reiterates a valuable lesson: Marketing campaigns must be early, focused and aggressive. Market leadership is earned by seizing the definitive cultural association in the consumers’ minds. -- Own the narrative. Lead the market. Know the long lesson: JodyTucker.com/advertising/

Which do you prefer: , or ?

– JodyTucker.com | 20260915

04/23/2026

Whole Foods Market calls its sports drink, simply “Sports Drink.” – After that workout on the track, grab the drink that knows exactly what it is:

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03/31/2026

Are you a “left” Twix person, or a “right” Twix person?

https://YouTube.com/watch?v=U5bijOlB-4I

12/18/2025

In the ad, Santa broke into the house, through the chimney -- and snagged some milk 'n' cookies. He then slipped on some milk, due to his own greed and clumsiness. -- Could Santa win the lawsuit?

11/01/2025

The smooth and minimalist design of the C7 Corvette (2014 - 2019) makes it a more beautiful and modern design than the current C8 Corvette.

JodyTucker.com | November 1, 2025

06/16/2025

If the product is honest and good, then it should be marketed.

The business of “marketing” is a cooperation of several components. Consider a scenario:

(1) If a social media post says, "Car show coming to town," then that's "advertising."

(2) If the advertisement is wrapped around a fancy car that's driven around town for people to see, then that's "promotion."

(3) If the driver steps out of the car at a fancy restaurant and the car parks “itself” in the valet lot, and the newspaper writes a story about the self-parking smartcar, then that’s "publicity."

(4) If newspaper readers enjoy the story about the self-parking smartcar, then that's "public relations."

(5) If the town citizens attend the car show and are shown the car's features, and the citizens ultimately spend a lot of money at the show, then that's "sales."

Now, if this whole five-component scenario was planned, then that's "marketing."

JodyTucker’s team helps clients identify and create marketing opportunities. – It plans and executes the whole scenario.

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05/14/2024

Hands aggressively accumulate and spread harmful germs because they touch everything and everyone in a world obsessed with handshaking. So, let’s be reminded of the importance of handwashing, while encouraging colleagues. Share your routine, and tag a friend this invitation to join the conversation and campaign: JodyTucker.com/campaign/washhands

04/18/2024

The symbol (or abbreviation) for “copyright” is “©.” Therefore, use “copyright” or “©” – but not both.

03/27/2024

Adorn your true look. Even improve your true look: true weight loss, true muscle tone, true new hairstyle, true new couture, etcetera. Just let it be your "true" look we love and respect — not some AI or Photoshop fiction.

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