Dialogue

01/04/2023

Want to make your writing more relatable and engaging? Try thinking about a specific person while you write. It could be a customer you've met or a personal friend--basically someone who represents the persona you are trying to reach. Having a specific person in mind helps your words sound more natural and human. Give it a try and see how it improves your writing.

09/03/2022

Greetings! In 2022, Dialogue is most active on LinkedIn, Instagram, YouTube and our blog. Like every other business, we prioritize where we connect with our community.

In the meantime, enjoy this hibiscus from our principals' garden, information about our services, and our very treasured reviews.

06/13/2022

Meet our 2022 summer intern, Rachel Tress. Describing herself as the person most likely to "tell you off for not recycling," Rachel is driven to combat disinformation around climate change.

"With all the scary 'doomsday' things we hear on the news about climate change, it is important to know that it is not too late for us to do something about it," she says. Learn more about Rachel in her blog post introducing herself.

https://www.dialogue.marketing/blog/most-likely-to-tell-you-off-for-not-recycling

04/19/2022

It's our annual contribution to tax day. Jen's beet-and-gin Beet The System cocktail should be on your menu for this weekend after making those payments today.

A beet shrub is the foundation of this colorful cocktail from the Dialogue on-staff chef to help you "beet the system."

03/28/2022

Google Analytics is sunsetting its Universal platform next year. It's the Google Analytics we all know and love 😕. While we have a year to learn Google Analytics 4, don't wait to get it going.

Here's why: along with Universal Analytics, Google will be sunsetting all your website data history with it. That data does not go with you to your new Google 4 account.

You want to start collecting data in your Google 4 account now alongside your existing Google Analytics account to give you future performance benchmarking.

It's super easy to set up. Just go into your current Google Analytics account and you'll see a bar across the top to get started. Questions? Drop in the comments below or send us a message.

02/06/2022

Congratulations to our Vine To Bar client launching at the Fancy Foods Show this week!

If you love dark chocolate, you have to check out Vine To Bar, the winemaker's chocolate.

They upcycle the spent grapes of the winemaking process to create this unique ingredient that tempers the bitter notes in dark chocolate.

There isn't any alcohol in the chocolates, just rich amazing goodness in some unique offerings like chardonnay smoked salt. So good. Do not miss the almonds or the cherry nibs either.

Our client was generous enough to allow us to offer Dialogue friends 20%. Use the code DIALOGUE at checkout at the link below.

02/04/2022

Travel is one of the Dialogue team's favorite ways to unplug. We love the approach that the New York Times took to this year's "52 Places" list of travel destinations to focus on sustainability and conservation, and to inspire travelers to seek out purposeful and fulfilling voyages when it's safe to resume them.

Our annual list of destinations to visit this year looks at spots where visitors can be part of the solution to problems like overtourism and climate change.

01/26/2022

The annual B2B Content Marketing report by the Content Marketing Institute and Marketing Profs spotlights the rise of content marketing during the pandemic as brands needed to find new ways to connect with customers. Key takeaways:
-The tone of your content is more important than ever
-Prioritize your audience’s needs over your sales message
-Focus on helpfulness and kindness
https://bit.ly/3r74bfW

01/17/2022

Are you re-reading "Letter from a Birmingham Jail" as we celebrate the legacy of Dr. King today? The wisdom in this epic piece of writing still resonates today and, as climate scientist Dr. Marshall Shepherd points out, is as relevant to the fight against climate change as it is to the struggle for racial equity.

Written from jail, a stirring letter in 1963 from Dr. Martin Luther King has lessons for the climate change crisis