09/08/2026
Instagram’s new wordmark is a tiny change that says a lot. They kept the soul of the old mark while making it cleaner, easier to read, and more modern without making it feel generic. That’s the sweet spot: evolve the brand without erasing what made it recognizable. This clip is from an episode about branding, rebrands, and the choices that shape how audiences see a company. Watch the full episode for more insights into what makes a rebrand work. Find it wherever you get podcasts or on our site at mocktheagency.com/podcast
What do you think—did Instagram nail the update, or should they have left it alone?