Spotlight Communications Group

08/07/2025

Pleasure working with the City of Smyrna and Leff & Associates to produce this podcast update!

City of Smyrna, Georgia A. Max Bacon City HallCouncil Chambers2800 King Street Smyrna, Georgia 30080

07/28/2025

💥 When someone goes viral (for better or worse), we see the same mistakes:

👉 They think one post, one good media hit, or one crisis statement is enough.
👉 They assume attention = conversion. (Clients, Investors, Donors, Voters, etc.)
👉 They forget that momentum dies FAST if you don’t build around it. One hit is NOT enough.

A post going viral isn’t a strategy. ➡️✨It’s an invitation✨

If people are watching, SAY SOMETHING MORE, that’s worth hearing.
Educate.
Entertain.
Convert.
That’s how Astronomer turned “bad press” into a ROI masterclass.

They could’ve issued just one boring statement and moved on.
Instead? They doubled down.

🎥 They hired Gwyneth Paltrow (Coldplay Chris Martin’s ex) as a “temporary spokesperson,” turning viral scandal into a SECOND WAVE of headlines and brand education.

Here’s what you and your public relations or crisis communications firm (hello Spotlight Communications Group LLC) should do:

💡 Use the moment to TEACH people what you actually do - build brand awareness
💡Build a SECOND act, just like Astronomer did
💡Turn clicks into customers, investors, or long-term brand lift

True public relations is *not* just crisis control. It’s narrative power — and knowing how to turn spark into sustained visibility.

💌 Need some positive press and publicity campaign, or help managing an image crisis? DM us. With a team that includes former news media journalists turned communications professionals on our team, we have the insider scoop on what will bring you the most traction.

07/09/2025

Client Win 🍴✨ When the food’s unforgettable, the press follows. Our client, the wildly talented Chef Mark Philips of Southern Temptation, was just featured in Better Homes & Gardens for his bold Southern flavors and unforgettable presence in the kitchen.

We’re proud to help amplify voices like his — and if you’re a founder, nonprofit, or public figure looking to grow your visibility, let’s talk. Publicity builds credibility, attracts opportunity, and keeps your name top of mind.

📩 DM us for a complimentary consult.

07/06/2025

Extra, Extra, Read All About It❣️Our honorary “client” Scout 🐶 on the cover of the Brookhaven Reporter and seen in metro-Atlanta 📬 and other local businesses near you!

👩🏻‍💻➡️ Check out our website to see the other amazing clients we work with: ((www.SpotlightCommunicationsGroup.com))

Read more from Spotlight CEO original post (she’s Scout’s mom and apparent publicist):

“Happy 6-year gotcha-day, Scoutie Girl. That tapping tail changed everything 💛 You are the best decision I’ve ever made. And I hope you enjoy your 15 minutes of fame 🫶”

Thanks to our friend Laurie for spotting the cover and sending it over to us. Thanks Rough Draft Atlanta + Brookhaven Reporter for the honor.h

06/25/2025

🥹 This is proof that the right story, told well, opens doors. Our founder / CEO Crystal Bui’s memoir “More to Tell” was just featured as a must-read this summer! 📕 But public relations is *NOT* just for celebrities. Entrepreneurs, nonprofits, executives, startups, medical professionals, and public figures all benefit from strategic visibility!!

☀️ At Spotlight Communications Group, we help clients build visibility and credibility through messaging, media strategy, and keynote coaching. If you have a mission, message, or service that people should know about, PR is how you get it seen and respected

💌 Send us a message or comment below to get started. You’ll have the chance to work with Crystal Bui + the whole Spotlight Communications Group team!

06/08/2025

We are proud to be a partner in the Georgia Entertainment PR Alliance - GEPRA network.

GEPRA podcast series, “SHOWBIZ & TELL” is hosted by our team of public relations professionals. It uncovers the secrets to success in the entertainment industry through unique, compelling conversations.

This month's episode features a conversation with Brennen Dicker, Executive Director of Georgia State University's Creative Media Industries Institute (CMII).

Our podcast underscores the successful business the entertainment industry has become in Georgia and beyond.

GEPRA is made up of public relations professionals based in Georgia who collaborate to provide public relations services for entertainment-industry clients globally.

Our team includes more than a dozen professionals with experience in the film, television, music and gaming industries. Together we help companies of all sizes and types advance their business objectives. Our single focus is always our clients — their success is our success.

The Georgia Entertainment PR Alliance (GEPRA) podcast series, “SHOWBIZ & TELL,” is hosted by our team of public relations professionals. It uncovers the secr...

05/13/2025

📣 You’re great at what you do. But if no one knows about it, it won’t grow. Publicity isn’t about shouting louder. It’s about getting the right people talking about you—reporters, editors, and decision-makers.

🎤 Our CEO Crystal Bui is an Emmy-nominated former news reporter who spent years deciding which stories got covered on the news. Now she and our team help executives, nonprofits, and mission-driven brands get organic media coverage that builds real visibility, without relying on sponsored ads.

➡️ That front-page feature story in the paper? That news segment where a reporter highlights your impact? That’s not luck—it’s strategy.

🎥 Watch this video to see how Spotlight Communications Group shapes narratives that attract attention, drive credibility, and deliver results. Ready to be seen the way you deserve to be? Message us right now for a complimentary consultation.

05/12/2025

🌟 Honored to be recognized for “Best Written Work” in our public relations campaign with South Fulton Arts: “Giving Tuesday: A Day to Invest in the Arts, Invest in Our Future.” This wasn’t just a piece of writing—it was strategy.

Working with the Georgia Entertainment Public Relations Alliance, Spotlight Communications Group successfully placed a Giving Tuesday opinion editorial in the The Atlanta Journal-Constitution—one of the largest and most trusted media outlets in Georgia—to:

• Elevate South Fulton Arts’ visibility across metro Atlanta
• Position SFA as a thought leader in the cultural nonprofit space
• Drive awareness that translated into real-world outcomes: new donors, more event exposure, and renewed community interest

That’s what good publicity does.

It doesn’t just inform—it builds credibility, amplifies mission, and opens doors that funding alone can’t.

If your organization needs more visibility, stronger positioning, or you’re looking to turn media into momentum—let’s talk. Message us if you’re ready to raise your profile without relying on advertisements, sponsored content, or boosting posts.. and get your story in front of the right audience! 🌟

05/07/2025

If your photos could talk, what would people hear? From our CEO Crystal Bui:

"For nearly a decade, I was the Emmy-nominated television news reporter you saw on your 6 p.m. newscast. But when I left the newsroom to pursue new goals, I faced a question no headline could answer: Without the breaking news… who was I now?

My life has taken on new roles—literally. I’m now an actress, a keynote speaker, a publicist and branding strategist, a public speaking coach… and still Scout’s dog mom. But here’s the thing: my old headshot in the red blazer? It no longer told my story.

So, I did for myself what I do for my clients: a full image rebrand to reintroduce myself. I partnered with the brilliant photographer Allie Hines to capture the real me, the new me. Then, I ran each image through ChatGPT with a simple prompt: “What’s your impression of me from this photo?”

The AI answers surprised me—and reminded me how powerful branding is in telling stories. Click through my photos to see what ChatGPT had to say about me. Then ask yourself: What story is your brand telling—and is it the one that gets you the clients, press, opportunities, and the partnerships you deserve?

If you’re at a turning point—rebranding, launching, evolving—and your photos (or story) no longer feel aligned, message me. That’s exactly what I’m here for. Because visibility isn’t just about looking good. It’s about being remembered, trusted, and chosen."

04/06/2025

✨CLIENT SPOTLIGHT✨ We’re thrilled to be collaborating with Tao Communications and welcome Tender Cosmetics as a client!

Founded by powerhouse attorney-turned-beauty-preneur Ling-Ling Nie, Tender Cosmetics was born after a major health scare reminded Ling-Ling of the simple truth: feeling good is non-negotiable.

Now Ling-Ling is redefining beauty by creating a cosmetic line with cooling, plant-based makeup that actually feels like self-care. Think: jojoba, aloe, lemon extract, and lavender—AKA your new favorite glow-up ingredients.

Tender Cosmetics is for those who want to feel good on the inside and outside. The make-up line is for anyone who needs a moment of calm in a chaotic day. And it’s finally here 💄

➡️ If you're a founder or company with a brand that deserves to shine, let’s talk. We’re ready to put you in the spotlight. Send us a message to get started.

03/10/2025

New client video! Spotlight Communications Group partnered with the City of Smyrna, GA Government, and Leff & Associates to produce Smyrna's video update on their city's latest new happenings...

Smyrna Mayor Derek Norton sat down with Tim Gould (Ward 6 Councilman and Mayor Pro-Tem) and Travis Lindsley (Ward 3 Councilman) to talk about a range of current and upcoming projects in the City of Smyrna. Watch to learn the latest about the ongoing Downtown redevelopment, the Downtown splash pad and playground, Stillfire Brewery, Tolleson Park Pool Rebuild, the IGO site, the River Line Splash Pad, the Emory Adventist property, and the Castellaw property.