Extu

06/16/2026

We're an incentive company so naturally we're paying close attention to what's driving 48 countries to compete this hard for a trophy. Turns out $50 million and bragging rights for four years is a pretty solid incentive program.

Welcome to Atlanta and enjoy the World Cup. ⚽

05/19/2026

Channel marketing programs fail quietly. No dramatic implosion, just revenue that never shows up, partners who drift, and budgets that get harder to justify every quarter.

We broke down 6 mistakes that cause it. Most of them come back to the same thing: not being able to connect partner activity to revenue.

That's the attribution problem. And it's more fixable than most people think, once you understand how B2B attribution actually works (which is different from how most tools were designed).

Read more here:
https://extu.com/blog/what-is-b2b-marketing-attribution/

04/08/2026

Channel marketers work too hard to defend their programs with participation rates and hope. The Partner Experience Platform connects your campaigns, incentives, and partner data in one place so the results actually speak for themselves. Check it out at https://bit.ly/4ccvcq2

03/12/2026

If your "partner platform" requires three logins, two spreadsheets, and a prayer to answer a basic ROI question, it's not a platform. It's a patchwork.

We wrote about what a unified channel partner platform actually looks like: one place for marketing, incentives, and performance data. Partners can find what they need. Your team can see what's working. No more scavenger hunts.

Check it out 👇

What are the benefits of a unified channel partner platform and how do you achieve it?

03/11/2026

We’re proud to share that two Extu leaders have been named to the 2026 Georgia TITAN 100.

President & COO William Shida and CEO Nichole Gunn were recognized among Georgia’s top executives for their leadership, vision, and impact across the state’s business community.

This is William’s first year receiving the honor. Nichole was recognized for the second consecutive year and also serves on the Georgia Titan 100 Board.

Their leadership continues to guide the growth of Extu and the expansion of the , which helps manufacturers and distributors connect partner engagement to measurable performance.

The Titan 100 program recognizes executives who demonstrate exceptional leadership while creating meaningful impact within their organizations and industries.
Congratulations to William and Nichole on this recognition!

Read more here:
https://extu.com/blog/extu-william-shida-nichole-gunn-2026-georgia-titan-100/?utm_source=social&utm_medium=facebook&utm_campaign=power_of_proof&utm_content=pr

03/05/2026

Through-channel marketing only works if partners can actually execute it.
When they can, participation takes care of itself. Lear more at https://extu.com/solutions/through-channel-marketing-solutions/

03/05/2026

Strategy is easy to talk about. Actually turning it into ex*****on across teams is the real work.

In our latest Extu Spotlight, VP of Operations Alli Smith shares how an operational mindset helps bridge that gap, and why structure, clarity, and shared understanding matter more than most people think.

That thinking doesn’t just help teams operate better internally. It helps ensure our clients and partners understand the strategy behind the work and how they play a role in making it successful.

It’s a perspective that shapes a lot of how we approach the work at Extu.

03/04/2026

Incentive travel programs are often about more than just performance rewards.
Over time, they can build relationships that span generations.
In this clip from the latest podcast, Director of Travel, Deven Crane, talks about how some travel programs have lasted long enough that the next generation of leaders have now picked up the partnership.

02/27/2026

We had a great time at our luncheon today.

We loved working with , a local Black-owned business that provided some incredible Caribbean food. Everything was fresh and so delicious. Thank you for taking such great care of our team and feeding us so good!

02/24/2026

What does “making it easier to win” actually look like?
Alli Smith shares what we’re focused on right now in this short Extu Spotlight. Take a minute and watch.