Liger

06/03/2026

Sure, EOS has its own vocabulary and abbreviations, but it works because everyone on your team speaks the same language.

Why should marketing be any different?

If EOS is already your operational standard, this blog is for you. See what makes a marketing partner the perfect fit for the practices you already have in place: https://hubs.ly/Q04jZZ9n0

You’ve burned through generalists who don’t speak rocks, scorecards, or L10s. Here’s what an EOS-native marketing partner actually does differently and three questions to ask before you hire.

06/01/2026

Before you spend a single dollar trying to attract new customers, the basics have to be in place.

Sam Zises, founder of LRND, gives his expert take on what “ready” actually looks like for your business.

Featuring: Johnny Sengelmann (Blu Mountain), Eric Holtzclaw (Liger) and Amanda Ortega (Liger)

05/27/2026

AI is kind of like a receptionist. Thanks to modern search, it speaks to your customers before you do, holding them in a digital “waiting room” where your brand is summarized but you and that customer don’t necessarily connect.

By the time they contact you – if they contact you – they’ve already formed a strong opinion of what you do and what you’re capable of.

The good news? You have more control over that AI summary than you think.

We call this zero-click marketing. Here’s what you can do about it:

The payments brands positioned to succeed in the AI era will need to be clearly understood, referenced, and trusted before the click.

05/21/2026

Liger's Director of Strategy, Amanda Ortega is back with Part Two of her growth column in PEO Insider.

This time, she’s talking about why clarity alone isn't enough.

For one thing, buyers aren’t moving through a funnel anymore.

More importantly, if they encounter inconsistent messaging, they’re going to struggle to understand what you do and why you’re the perfect fit for their current business challenge.

Don’t be confusing. Be clear:
https://hubs.ly/Q04htvrf0.

NAPEO - The National Association of Professional Employer Organizations

AI systems pull signals from across sources, looking for patterns that reinforce credibility and relevance. When it comes to your business, consistency across channels is what ties those signals together.

05/18/2026

As Neil Bedwell, Founding Partner at LOCAL, explains, culture is like your company’s immune system. 👊🦠

Without cultural integration, that immune system can weaken and falter, making it difficult to protect and grow your portfolio value.

Progressive (or should we say successful?) PE firms understand this truth, and they continue to put culture first as they navigate an active and exciting M&A market.

Watch the full webinar to learn more: https://hubs.ly/Q04gYpZ20.

05/13/2026

Everyone's got an AI visibility score these days. Almost no one has an explanation.

The Liger AI Visibility Snapshot™ gives you both. And it’s complimentary!

Request yours and impress your CEO. You get:
- Your Liger AI Visibility Index™ score + what it actually means
- A clear gap analysis and path to a higher score
- Prioritized next steps you can move on right away

See where your brand stands: https://hubs.ly/Q04g8svN0.

05/11/2026

Curb cuts were built for accessibility and ended up serving everyone.

Online, the same thing is true. Accessibility is the curb cut for your brand’s AI visibility. And if you’ve been following the W3C guidelines, you’re on your way.

Here are the next steps forward:

Accessibility creates the structure AI systems rely on. Learn where it overlaps with AI readability and what additional signals are required for visibility.

05/08/2026

Behind some of the most trusted brands in history was a woman who understood her audience before anyone else did.

Some of those women are in this blog. Some of them are our moms. 😉 https://hubs.ly/Q04fQgyG0

Happy Mother's Day 🧡

A fast, practical look at the women who shaped modern marketing and the authority lessons B2B brands can apply now.

05/07/2026

The old PE playbook is officially DOA (dead on arrival).

Cost-cutting and time alone just don't drive returns anymore. Confidence, alignment, and ex*****on capacity should be built into your portfolio companies from day one. Seriously: it’s what all the successful firms are doing.

Watch the full webinar here: https://hubs.ly/Q04fPW9R0.

Panel:
Cynthia Hayes, COO at Liger
David Armendariz, Founding Partner at Relate Search
Neil Bedwell, Founding Partner at LOCAL
Kathya Acuña, Head of Strategy at LOCAL

05/06/2026

Rebrands often fail because no one can agree on what the brand is supposed to say.

Meetings multiply. Opinions stack up. And what began as a fresh start turns into a slow-moving internal storm.

It doesn't have to go that way. We broke down a culture-first approach to rebranding that protects your team's morale and actually makes the new brand stick.

A practical framework for B2B teams to rebrand with clarity, internal buy-in, and less chaos.