Carroll/White

01/30/2020

Want to learn more about us? Contact Carroll/White today.

01/21/2020

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

01/14/2020

Have you been wondering why you've been seeing certain ads on Facebook?

Have you been struggling to get your ads viewed? Carroll/White can help customize your ads so that your targeted audience receives them.

Facebook Aims to Show Users the Relationships Between Agencies, Marketers, Advertisers

Click the link to read the article about Facebook's newest ad changes. Contact Carroll/White today to partner with you to help your business grow.

A new control screen for businesses is being added to Ad Preferences this month.

01/09/2020

Pleasing everyone won’t leave consumers with a lasting impression.

If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.

01/07/2020

A transition to project-based relationships could benefit independent agencies.
Investing in analytic platforms and talent can give agencies more opportunities to thrive.

It might be the chance they needed to meet previously unmet client needs.

01/02/2020

It's a new year. Have you been thinking of implementing some changes to your brand or approaching your market from a different direction?

That's exactly what Carroll/White can help you accomplish.

Not so sure? Give us a try and see if there's chemistry!

12/26/2019

"The science and magic of brand architecture is about seeing the future with focus and confidence. If you have strong, courageous systems thinkers on your team, you’re already halfway there. The road map you create together can drive your business strategies and your innovation pipelines into a future of growth, smart strategic planning and exciting possibility."

Developing brand architecture is uncovering the meaning of what we have as a brand, what we can optimize, what we can leave behind and where we can grow.

12/19/2019

Brand engineering is a systematic, target audience–based process of developing brand, issue, or corporate positioning.

The ⚛️science of branding⚛️ also requires a systematic process by which brand marketers augment the creative process.

Carroll/White has over 40 years of experience with the science and creativity of brand engineering.

Contact us today for your branding needs.

12/17/2019

📲Social media led worldwide downloads in 2019.

Social media led worldwide downloads in 2019.

12/12/2019

📶Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area.

📶If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.

That metric can be :

✅Increasing Brand Awareness.
✅Reaching and Engaging Potential Customers.
✅Increasing Online Traffic.
✅Lead Generation.
✅Increasing Store Traffic.
✅Boosting Sales.

➡️Contact Carroll/White today to find out how we can help you optimize and improve your marketing goals.

12/09/2019

Our staff is composed of highly experienced, widely respected, thoroughbred marketers, technologists and communications specialists.

It is also composed of fresh, smart minds and young, energetic marketing muscle.

Our people also surf waves, pilot airplanes, write books, study physics, reprogram mobile phones, design houses, play the tuba and run marathons. It is an unusual diversification of scholars, engineers, athletes and artists—all of whom are marketing experts, each bringing a unique, always-interesting perspective to the strategy and creative tables.

This is who we are. This is Carroll/White.

This is the area where most ordinary ad agencies list the firm’s staff and present individual bios. We don’t have a problem with that, but it’s just not us. Our staff is composed of highly experienced, widely respected, thoroughbred marketers, technologists and communications specialists. The ...