Cardinal Digital Marketing

Cardinal Digital Marketing Our passion? Healthcare. Our mission? Flip your competition the bird, with Cardinal. Every. Single. Day. Performance marketing, on your parameters. Ready to grow?

To connect 6 million patients with the care they need and deserve through patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare organizations. To connect 6 million patients with the care they need and deserve through patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare.

We advise some of the most recognizable leaders in healthcare like ATI Physical Therapy, BAYADA, North American Dental Group, and Octave Behavioral Therapy to deliver patient acquisition solutions that build brand recognition, boost conversions, and ignite growth. As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue; but ultimately, the breadth and depth of our approach depends on your end goals. We're not just marketers; we're passionate advocates for better health outcomes. Let’s fly.

Some of the best lessons for healthcare marketers don’t come from healthcare.In the first episode of the Strategists’ Co...
05/12/2026

Some of the best lessons for healthcare marketers don’t come from healthcare.

In the first episode of the Strategists’ Corner—a new recurring series on the Ignite podcast—we share lessons from retail, e-commerce, and SaaS that healthcare marketers can use, from smarter measurement to creative that moves patients to act.

Here are 6 lessons from that conversation. Swipe through, and then watch the full episode for a more in-depth take.

Flockstar of the month announcement incoming! 🌟 Meet Lo, our talented video editor who’s been raising the bar on everyth...
05/07/2026

Flockstar of the month announcement incoming! 🌟

Meet Lo, our talented video editor who’s been raising the bar on everything she touches.

Lo is the kind of creative who makes everyone around her better. She brings new ideas to the table, introduces processes that make the team’s workflow more efficient, and looks for ways to push the work forward.

Every time people see her work, they stop and ask: “who made this?”

The Flock is better with you in it, Lo! 🎉

Miranda Priestly didn't tolerate misalignment, and frankly, you shouldn't either. Marketing. Ops. Finance. Data. Same me...
05/05/2026

Miranda Priestly didn't tolerate misalignment, and frankly, you shouldn't either.

Marketing. Ops. Finance. Data. Same meeting, same KPIs, same page. That's the look.

DM your Ops lead. Loop in IT. CC Finance. That's all.

04/30/2026

Your creative is costing you 2-3x ROI. And most healthcare marketers don’t know it yet.

That’s one of the tensions Rich and Ben unpack in the first-ever episode of the Strategists’ Corner—and it holds up whether you’re running a single-location practice or a multi-market health system.

The brands gaining ground right now aren't necessarily spending more. They're in more places, serving more people, with fewer barriers to access. And when they show up, their creative earns attention, not just impressions.

Ben's seen it across verticals: same brand, same media dollars, 2-3x the return when the creative actually works. Most healthcare creative still leans on the man-in-a-white-coat-with-a-stethoscope playbook, and patients are tuning it out.

As Cardinal enters its new chapter, one thing stays constant.We’re here to connect 10 million patients with care by 2028...
04/21/2026

As Cardinal enters its new chapter, one thing stays constant.

We’re here to connect 10 million patients with care by 2028. That mission is unwavering, and it drives everything we do.

Surpassing the halfway mark is a meaningful milestone, not because of the number, but because of what it represents: real people finding the care they need through full-funnel strategies and a relentless focus on outcomes.

The work ahead matters just as much. Healthcare is evolving quickly, and the pressure to prove impact has never been higher. That’s where we do our best work. We help organizations turn complexity into clarity and strategy into growth.

Ten million is still the goal. We’re well on our way.

04/16/2026

If you’re running programmatic in one-off, siloed campaigns, you’re setting it up to fail.

That’s how we open the conversation in our latest episode of Ignite—and once you hear her make the case, it’s hard to argue with.

The pattern is familiar: short bursts, capped budgets, measured against search. Then you pull the plug when results don’t come fast enough.

The channel isn’t the problem. The setup is.

Without consistency and real investment, the algorithm has nothing to work with.

Lisa and Lauren walk through what it looks like to run programmatic as a system instead of a campaign. Watch the full episode to find out.

04/09/2026

Quality signals are the number one unlock in paid media right now.

That’s straight from Scott part two of our 200th episode of Ignite, where Lauren sat down with our team of Flockstars to explore what’s changing in healthcare marketing this year.

Scott is direct: take a weak signal and tie it to a real business outcome, and performance changes completely. And not in a good way.

With ad platforms largely taking over manual campaign optimization, the algorithm is running the show now. So if you’re feeding it the wrong signals, you’re not giving it anything to work with.

Better inputs ➡️ Smarter algorithm ➡️ Better results.

The team covers a whole lot more in the full episode, exploring the trends reshaping healthcare marketing in 2026.

Flockstar of the month announcement incoming! 🌟Alex Pence, our Senior Account Director, takes the spotlight for bringing...
04/07/2026

Flockstar of the month announcement incoming! 🌟

Alex Pence, our Senior Account Director, takes the spotlight for bringing two of Cardinal Qualities to life: Never Settle and Embrace the Adventure.

Alex pushes her work forward. She asks thoughtful questions, challenges what’s in front of her, and looks for better ways to get to the outcome. “Good enough” isn’t where she hit the brakes.

She also leans into new challenges with a steady mindset. When things get complex, she works through it and keeps momentum going.

That’s how we build trust around here. The Cardinal spirit is well represented.

Kudos, Alex! 🎉

04/02/2026

After 200 episodes, one thing is clear: some shifts in healthcare marketing are impossible to ignore.

For the first of a two-part special episode of Ignite, we take a step back to reflect on how the industry has evolved and where it’s heading next.

Across these couple of hundred conversations with marketers, a few patterns have emerged. Patients are making decisions differently. Expectations around performance and measurement have increased. And the path from awareness to action is no longer as predictable or linear as it once was.

That shift shows up in many ways.

One example is how organizations have historically relied on search to drive patient acquisition. It worked because it captured demand efficiently and consistently. But as markets have grown more competitive, that approach has started to show its limits.

By the time a patient searches for a provider or service, the decision is often already taking shape. Long before that moment, they’ve been forming opinions—who feels familiar, who they trust, and who makes the shortlist.

Search still plays an important role. It just can’t carry the full strategy anymore.

What we’re seeing now is a broader move toward approaches that reflect how patients actually move through the journey—from early awareness to final decision, across multiple touchpoints.

This is just one of the patterns that’s become clear over time, and one of the themes explored in this milestone episode.

Catch the full episode to hear more about the trends shaping healthcare marketing today.

03/30/2026

Three years, 200 conversations, and healthcare marketing looks nothing like it did when we hit record for the first time.

What stands out looking back isn’t the episode count. It’s the guests who showed up, shared what was actually working (and what wasn’t), commiserated through the hard parts, and gave back to a community that needed more honest conversations.

We started Ignite because healthcare marketing deserved better conversations, and that hasn’t changed.

For this milestone episode, we are closing out Q1 2026 with an honest look at the trends we're seeing right now—what's shifting, what's sticking, and what healthcare marketers should pay attention to as we head into the rest of the year.

Ignite #200 drops this Wednesday!

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