George P. Johnson Experience Marketing

06/24/2026

Awards spotlight! 🏆 We’re proud to share that the 2026 Hermes Creative Awards recognized several experiences for their immersive brand storytelling and experiential innovation. Let’s give a round of applause to our clients, partners, and team members around the globe who made it happen!

06/23/2026

❄️ Another Snowflake Summit in the books! ❄️

4 days. 20,000+ attendees. 500+ sessions. 200+ partners. Countless connections.
From immersive experiences and engaging content to unforgettable moments across the venue, Snowflake Summit 26 brought together customers, partners, developers, and data leaders to explore what's next in data and AI.

A huge shoutout to our clients and the GPJ team that helped bring it all to life. Months of planning, collaboration, and dedication led to one incredible week—and we're proud of every moment.

06/22/2026

A car is an assembly of parts; a brand is an assembly of emotion.

For 112 years, GPJ has mastered the gap between the two. We design the moments that turn an exhibition or a thrilling test drive into life-long brand devotion. Whether you're launching an electric ecosystem or building a community movement, the work is the same: make the experience feel human and authentic.

We've built the entry points to some of the world's most ambitious mobility ecosystems. Let's build yours. Marketing

Explore our Mobility Case Studies:
https://www.gpj.com/industries/mobility/

06/19/2026

Today we observe Juneteenth — a powerful milestone in American history that honors freedom, resilience, and the continuous march toward equality.

At GPJ, we recognize that celebrating this legacy is also a call to action. Our teams are encouraged to reflect, engage, and serve their communities. We remain committed to building a more inclusive industry and company, every single day.

Happy Juneteenth.

06/18/2026

Precise. Scalable. Responsible. Global.

We design, build, store, and create the never been done — where you need it, when you need it.
Proud to be recognized among Event Marketer's Fab 50 top event fabricators.

https://www.eventmarketer.com/event/fab-50-2026/

06/18/2026

to be recognized among Event Marketer's Top 100 event agencies in the experiential industry. Congrats to sister agency G7 Entertainment Marketing for their continued excellence integrating cutting-edge talent and partnerships in their world-class work!

https://www.eventmarketer.com/event/event-marketer-it-list-2026/

06/18/2026

Traditional media is facing a quiet reckoning: passive consumption can no longer sustain a vibrant, loyal community.

Global experiential marketing hit $138 billion in 2025 and is poised to surge another 10% this year. The numbers confirm what we have designed and built for over a century — experiences truly move markets.

The most forward-thinking brands and clients have already made the shift. They architect their entire marketing mix from the human moment outward. When you design the core interaction first, everything else — traditional advertising, earned media, digital strategy — gains precision instead of adding to the noise.


Unpack the macro-trends driving this shift:

Global consumer (B2C) and business (B2B) experiential marketing spending grew 8.3% to $138.94 billion in 2025 and is on pace to post accelerated growth of...

06/16/2026

The companies building our digital future are investing heavily in physical presence to anchor human connection and earn trust. Beyond mass messaging, audiences want to experience firsthand how new technology elevates their daily lives and protects what is inherently human.

As the AI landscape matures, live experiences have graduated to the center of the strategic marketing mix. High-profile investments from AI pioneers are a calculated signal that the industry is shifting from technical proof to putting human engagement cleanly in the foreground.

This evolution amplifies a signal, where specialized experiential ex*****on has become the ultimate engine for brand devotion.

Why AI is going IRL:

For nearly half a million dollars, could you bring Claude to life?

06/15/2026

Excellence recognized🏅🔥 We would like to congratulate our teams, clients, and partners for achieving several Awards of Excellence for the 2026 Communicator Awards. These experiences pushed creativity, technology, and storytelling forward across industries and audiences. Congrats to everyone who helped bring these moments to life! 💫

06/14/2026

Celebrating 112 years since our founding, GPJ has always designed environments that bring people together. Long before we pioneered experiential marketing on a global scale, that shared purpose was sewn into the historic American flags from our earliest days.

While our canvas has expanded to massive global activations, the core values of craftsmanship, creativity, and human connection remain exactly the same.

Happy Flag Day from all of us at GPJ! 🇺🇸