The Aebli Group

The Aebli Group Marketing & sales strategies that amplify stories, build pipelines, & grow bottom lines The Aebli (Pronounced ABE- LEE) Group comes from a couple of places.

From the very beginning of an engagement, we commit ourselves to your business by developing a long-lasting relationship built on trust, transparency, and loyalty. We build your trust and gain your loyalty by showing our commitment to your business and it's goals. We not only help you reach your goals, but also create systems that can be replicated to help scale your success. When Justin left East

Bay Marketing, he had to think long and hard about his next endeavor. When you speak with him, it becomes clear very quickly that his family and friends are his passions & put simply, he has never met a stranger... To many that read this, that includes you! Early in his career, Justin made a once in a lifetime friend in Jim Aebli. Jim is an incredible human being with passion for life, love, and fulfilling the dreams of others. He has one of those personalities that when you spend 5 minutes with him, the memory of the moment lasts a lifetime. Justin credits Jim with lighting the entrepreneurial "fire" in him and helping him Justin learn how to get the most out of life to enjoy each moment. The Aebli Group can be traced back to 1978 when Jim started his first company, but was most recently re-born in 2014 when Justin opened our doors. The name for the company, The Aebli Group, certainly pays homage to Jim and his contributions to Justin's life. But there is more to the story of "Aebli". Jim's last name was also a way to incorporate Justin's young daughters into the company as well. Each of their middle names are Aebli and naming the company in such a way where it brought these things together made sense. Although Jim is no longer with us, his legacy lives on. That legacy lives in Justin's daughters and the way we do business today. At TAG, we have a passion to create stories and tell them in relevant, meaningful ways. Our clients become family & we work as hard with them as we do for them! We have a proven methodology for building marketing & sales funnels that work. Not only do we create marketing campaigns that drive lead generation, they're supported by actionable analytics that aid your sales team to help close more deals for you.

->Web Design
->Branding
->Content Strategy
->Podcasts
->Digital Marketing
->Social Media
->Public Relations
->Event Marketing
->Video Production
->Photography

Get the insider scoop on the future of electrification on the TAGLine podcast! We recently sat down with Shamara Ray, Gr...
04/02/2026

Get the insider scoop on the future of electrification on the TAGLine podcast! We recently sat down with Shamara Ray, Group Event Director for The Battery Show South, about the massive growth in the "Battery Belt" and why Charlotte, NC (April 22-23) is the place to be.

Shamara shares:
Why the show had to move from Atlanta (spoiler: FIFA!)
The unexpected power of co-locating with MD&M South
And the key trends in AI, sustainable manufacturing, and energy storage that innovators need to watch right now!

This is an essential pre-show guide to finding the next big thing, meeting industry giants and pioneering startups, and getting ahead of the curve! Tune in! Link in comments

The Biggest Flaw in Your Investment Strategy Isn’t Economic. It’s Human! You pride yourself on strategic foresight in yo...
03/25/2026

The Biggest Flaw in Your Investment Strategy Isn’t Economic. It’s Human! You pride yourself on strategic foresight in your business. So why are you running your family’s wealth on a "set it and forget it" operating manual!?

Dr. Adam Link, Founder of Fireweed Capital, argues that the traditional "buy-and-hold" approach is fatally flawed, not by the math, but by psychology. It ignores the human panic that causes most people to sell when the market dips, locking in catastrophic losses.

On the latest TAGLine Podcast, Dr. Link explains how his unique background in cybersecurity and data science led him to engineer a solution: 👉 Active Risk Management 👈

He compares it to driving: "Passive investors choose by default to stay on the highway... What we do is we say, 'We see an accident ahead. So we're going to take the exit ramp and try to find another way around.'"

This is how you replace emotion with strategic discipline.

In this candid discussion, Dr. Link also reveals:
➡️The "Retail Hedge Fund" Model: How Fireweed Capital is democratizing institutional-grade, active strategies for everyday investors with a $10,000 minimum.
➡️Your Most Valuable Asset: The single, dispassionate service a financial advisor must provide to save your retirement.
➡️The Entrepreneur's Bullish Forecast: Why AI is about to trigger "the golden age of the two person startup," allowing small teams to operate with the capacity of a 20-person company.

If you're a business leader who values foresight, you need to apply that same thinking to your money!
Stop letting fear drive your portfolio!

🎧 Listen to the full interview now! Link in comments 👇

Are you building the future of MedTech, Biotech, or Life Sciences!?The TAG Awards are back, and there’s just one week le...
03/06/2026

Are you building the future of MedTech, Biotech, or Life Sciences!?

The TAG Awards are back, and there’s just one week left to get your nomination in before March 13. This isn’t just an award, it’s industry recognition, media visibility, and a chance to show the world the impact of your innovation!

Nominees and winners join a network of forward-thinking companies, investors, and partners who are paying attention to what’s next in the industry.

Don’t let your breakthrough go unnoticed. Submit your nomination today!

Learn more in the comments 👇

🔮It’s Friday the 13th! Let’s talk about the real bad luck ... Marketing superstitions that need to disappear:✨ “If it’s ...
02/13/2026

🔮It’s Friday the 13th! Let’s talk about the real bad luck ... Marketing superstitions that need to disappear:

✨ “If it’s good, it’ll sell itself.”
No. If it’s good and positioned clearly, it will sell.

✨“We just need more followers.”
Followers don’t pay invoices. Buyers do.

✨ “We tried marketing once.”
Marketing isn’t a flu shot. It’s a system.

✨ “Let’s wait until next quarter.”
Your competitors hope you do.

✨ “We just need to go viral.”
That’s not a strategy. That’s a lottery ticket.

✨ “Our work speaks for itself.”
Only if someone can hear it.

Here’s the truth:
Most companies don’t have bad luck.
They have unclear messaging.
Inconsistent ex*****on.
And decisions driven by fear instead of data.

Friday the 13th isn’t cursed.
But reactive marketing might be. 🤔

Growth isn’t luck.
It’s alignment.
It’s clarity.
It’s repetition.
It’s design.

The companies that win aren’t the lucky ones.
They’re the deliberate ones.

Which marketing superstition have you caught yourself believing!?

Think crowdfunding is just about raising money!? ... Think again! 😏TAG CEO Justin Starbird sat down with Hiten Sonpal, C...
02/12/2026

Think crowdfunding is just about raising money!? ... Think again! 😏

TAG CEO Justin Starbird sat down with Hiten Sonpal, CEO of RISE Robotics, at MD&M West, where they broke down how a smart campaign can do way more than just hit a dollar goal! RISE Robotics’ 2025 campaign didn’t just shatter records, it brought in their first commercial customer, built a real community of investors who actively help the business grow, and turned early backers into advocates who spread the word.

They dive deep into what really drives results: telling a story people actually understand, why momentum beats a “cold” launch, how to keep investors engaged (because they’re partners, not just checkbooks), marketing tactics that actually convert visitors into investors, and common concerns like ownership and acquisitions.

Sit down with us! Link in comments 👇

Had so many great conversations at MD&M West this week helping founders think differently about crowdfunding for B2B, Me...
02/06/2026

Had so many great conversations at MD&M West this week helping founders think differently about crowdfunding for B2B, MedTech, and manufacturing and how it can support real growth, not just a raise.

Huge thanks to Hiten Sonpal and the Rise Robotics team for sharing real, hard-earned lessons from one of the most successful Reg CF campaigns in the U.S. (over $5M raised from 2,250+ investors). Hearing directly from founders who’ve been through it makes these conversations so much more valuable!

If we missed each other on the show floor or you couldn’t attend and are curious how crowdfunding or community growth tactics could build momentum, let’s chat!

Big news for founders & business leaders!! This Wednesday, TAG CEO Justin Starbird is taking the stage at MD&MWest to ta...
02/02/2026

Big news for founders & business leaders!! This Wednesday, TAG CEO Justin Starbird is taking the stage at MD&MWest to talk about crowdfunding success ... AND he’s not coming alone! Joining him will be Hiten Sonpal, CEO of Rise Robotics, whose community round made history in 2025, raising over $5M from 2,250+ investors and becoming the #1 most-funded Reg CF campaign in the U.S!

Get a front row seat to see how the pros are doing it! The road map, the playbook, and all the insider tips!

Walk away with:
Why now is the perfect time to crowdfund — and how to turn momentum into results
Insider knowledge of Wefunder and other platforms — what really sets them apart and how to leverage them
The 5 must-do steps for a winning campaign — skip the trial and error, start strong
Pro tips to dodge the pitfalls that sink so many fundraising efforts before they even begin

Cant make the show!? Lets set up some time to chat!

🤔 Ever notice how obvious your idea feels to you… but somehow doesn’t land the same way with everyone else?That gap is w...
01/26/2026

🤔 Ever notice how obvious your idea feels to you… but somehow doesn’t land the same way with everyone else?

That gap is what psychologists call The Curse of Knowledge, and it’s one of the quiet reasons so many crowdfunding campaigns struggle.

When you’re deep in your product, your tech, your process, it’s easy to assume others “hear the melody” too. But most potential backers are meeting your idea for the very first time, often while scrolling fast and comparing options.

Here’s the reality:
People don’t fund complexity.
They fund clarity and connection.

Founders often lead with how something works, when backers are really listening for why it matters to them.

Features feel impressive, but benefits create belief.

A few simple shifts make a big difference:
• Strip out jargon (or explain it like you would to a 10-year-old)
• Show the product solving a real problem, not just describing it
• Test your message with people outside your industry, if they can’t explain it back in one sentence, it’s time to simplify

The strongest campaigns aren’t trying to sound smart.
They’re trying to be understood.

Because when people get it, they don’t just back a project, they believe in it!

Read more in the comments!

Marketing is shifting! Audiences are moving away from polished perfection and aspirational messaging toward honesty, con...
01/22/2026

Marketing is shifting! Audiences are moving away from polished perfection and aspirational messaging toward honesty, context, and shared human experience. Storytelling isn’t just creative flair anymore. It’s how brands are staying relevant!

Consumers are filtering out anything that feels forced. The brands that are winning are the ones that are showing up as real: behind-the-scenes, sharing challenges alongside wins, and letting humanity shape their message.

DON’T JUST TAKE OUR WORD FOR IT!

Audiences are rewarding content that feels unfiltered, candid, and relatable, not overly curated or staged. This shows up in the three major trends highlighted by :

1️⃣ Reali‑Tea (Reality & Shared Experience) – Real content that shows people, process, and perspective drives connection.

2️⃣ Detours (Curiosity & Exploration) – Thoughtful presence in unexpected spaces earns attention.

3️⃣ Emotional ROI (Intentional Purchase & Trust) – Consumers respond to authenticity and clear value in what they buy.

READ MORE IN THE COMMENTS!

At The Aebli Group, we challenge business leaders to rethink storytelling.

It’s not just marketing. It’s how brands build trust, shape perception, and create lasting connections.

When you show what’s real your audience doesn’t just notice you, they relate, remember, and engage. Authentic stories cut through noise, inspire action, and turn attention into meaningful impact.

Ready to show the real side of your brand!?

🚀 Crowdfunding Isn’t Just for Consumer Products AnymoreMedTech, manufacturing, and B2B startups are increasingly turning...
01/15/2026

🚀 Crowdfunding Isn’t Just for Consumer Products Anymore

MedTech, manufacturing, and B2B startups are increasingly turning to equity crowdfunding to raise capital, validate demand, and build community—without losing sight of their mission.

📍 Join TAG CEO Justin Starbird on Wednesday, February 4 at MD&M West in Anaheim for
“Crowdfunding Success for MedTech & Manufacturing Startups: How to Get Started.”

This practical, no-fluff session is designed for:
🔹 MedTech & manufacturing founders
🔹 Startup executives preparing for a first (or next) raise
🔹 Innovators curious about Wefunder and other equity crowdfunding platforms
🔹 Leaders looking for alternatives to traditional VC fundraising

Justin will walk through what actually works in B2B crowdfunding today—joined by a founder who’s successfully done it. You’ll leave with a clear blueprint covering:
✔️ Why crowdfunding makes sense right now for MedTech
✔️ How platforms like Wefunder really work
✔️ The 5 most critical steps to a successful campaign
✔️ Common pitfalls that derail fundraising—and how to avoid them

Whether you’re just getting started or refining your approach, this session will equip you with actionable insights to confidently crowdfund your vision.

💡 At The Aebli Group, we help founders turn crowdfunding into a long-term growth engine—not just a one-time raise. Our clients raised $7.25M+ in 2025 alone, while building real communities and momentum.

Happy Wednesday!
01/14/2026

Happy Wednesday!

Address

15 Forest Avenue
Auburn, ME
04210

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+12075368989

Alerts

Be the first to know and let us send you an email when The Aebli Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Aebli Group:

Share