05/13/2024
Happy Monday morning all !
LOGOS, LOGOS, LOGOS...
I've recently seen a number of people in our area creating new logos. Congratulations on your need for a business, band, or other logo, and best of luck !
With the invention of simpler to use graphics programs, the ability for a relative novice to create beautiful and intricate artwork has become pretty common. We often have people bring us newly created highly detailed logos that look great in digital or print media.
However, from a position of experience, a few words to the wise. KEEP IT SIMPLE, and here's why.
Arguably, the best logo ever created is an upside down "W" meant to represent an M, and every human under the age of 12 can spot it from 5 miles away when traveling the interstate and start bugging parents for chicken nuggets. Simple, recognizable.
The second best is a check mark with a rounded end that represents, on its own, absolutely nothing. But everyone immediately recognizes it as a popular brand of shoes and clothes, from any distance.
The third best is a fairly simple "VH" with "wings" on either side, representing the band Van Halen. Simple, and recognizable to anyone regardless of their musical taste.
My rule of thumb for a good logo is one that you can see from at least 15 feet away and at least recognize, even if you can't yet read it. Phone numbers, websites, email addresses....save all that for your business cards or your digital ads. People don't need to see all that on a t-shirt or a hat, and they're generally not gonna read it off those things anyway.
There is also the matter of cost. Embroidery pricing is effected by stitch count, and embroidery quality is much better with a less detailed logo than one that has tiny lettering or small details. Screen print pricing is effected by number of colors, and the comfort of the garments themselves gets pretty bad when you have to have layer upon layer of print coloring. KEEP IT SIMPLE !
Have a great day all, hope this information helps, and best of luck on your new venture !