02/11/2026
Search is changing.
For years, we’ve played the SEO game to rank on page one of Google. But today, decision-makers are going straight to ChatGPT, Perplexity, and Claude for answers.
The shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) is here!
At Disrupt PR, we’re advising our clients on a new priority: becoming "AI-quotable." LLMs don't just look for keywords. They look for authority, original research, and credible citations.
If you want to be the brand an AI recommends, you need:
- Original, proprietary data that LLMs can cite.
- Strategic earned media placements in top-tier outlets.
- A clear, consistent narrative that AI can synthesize!
This isn't just a trend. It's the new standard for brand visibility.
Is your media strategy built for the GEO era?