3rd + Lamar

05/27/2026

If your content strategy includes AI-generated video, pay attention to today's announcement from YouTube 👀

05/26/2026

Over the past year, we've narrowed our focus.

We now put all of our energy toward helping high-growth tech companies with their video strategy and production.

How did we arrive at this decision? Why are we so passionate about our work?

Link in the comments.

05/20/2026

Google is expanding its AI detection tools while states pass laws requiring transparency relative to AI-generated content.

We examine what this means for tech companies' video strategies.

Learn more: https://3rdandlamar.com/news/how-new-laws-and-tools-impact-ai-generated-content/

Video credit: Google

05/19/2026

Ask YouTube is launching this summer, per Google.

This should be on the radar for all industries, but especially ones like tech where the discovery & consideration phase is often prolonged.

Tech companies should produce product demos, FAQs, how-to & course content, customer testimonials, thought leadership and other videos to address questions their target customers have at each stage of the buyer's journey.

05/18/2026

Tech companies face enough fear, uncertainty, and doubt (FUD) in their sales efforts. So why do so many introduce FUD in their own marketing?

We explore this trend and share 5 recommendations for tech companies to follow when they go to market with a new AI product.

Tech companies want rapid adoption for their AI products. But many of these companies go to market in a way that adds to the anxiety around AI. Learn what works and what to avoid in your product launch efforts.

05/15/2026

If your search traffic disappeared, how would you fill the gap?

Recent comments from the Condé Nast CEO raised this issue, and tech companies would be wise to pay attention.

Learn why a video strategy is no longer optional. Link in comments.

05/14/2026

We had a fun day filming with Gauntlet AI yesterday at their HQ 🎥

Thanks to the entire Gauntlet AI team and our production crew for your collaboration.

05/05/2026

More tech companies are exploring video clipping campaigns to generate awareness for product launches, fundraising, hiring, etc.

Learn how Instagram's recent crackdown on aggregator accounts impacts this trend, what it means for your brand, and how you should adjust your video strategy.

Link in comments.

04/23/2026

Before you spend hours searching for the perfect track for your next video, check out the AI prompt we use in the comments.

04/20/2026

Here's a rundown of the video assets we produced to support the launch of Hapax's proactive AI platform.

Learn more: https://3rdandlamar.com/work/hapax-ai-product-launch-videos/

View the product launch videos that we produced for Hapax, an innovative proactive AI platform.