3rd + Lamar

06/15/2026

Why your onboarding model should shape your video strategy: https://3rdandlamar.com/news/your-onboarding-model-should-shape-your-video-strategy/

06/05/2026

81% of the B2B customer journey happens before a prospect ever talks to sales. It was 70% a year ago. Now prospects are spending ~7 months self-educating anonymously.

If your video strategy is limited or you've put it on the back burner, you're at a disadvantage. Check out details from the 2026 LinkedIn® Ads Benchmarks Report in the comments.

06/03/2026

A new Ahrefs study reinforces why tech companies need to invest in video content (particularly on YouTube) to show up on ChatGPT, AI Mode, and AI Overviews.

Link in comments.

05/27/2026

If your content strategy includes AI-generated video, pay attention to today's announcement from YouTube 👀

05/26/2026

Over the past year, we've narrowed our focus.

We now put all of our energy toward helping high-growth tech companies with their video strategy and production.

How did we arrive at this decision? Why are we so passionate about our work?

Link in the comments.

05/20/2026

Google is expanding its AI detection tools while states pass laws requiring transparency relative to AI-generated content.

We examine what this means for tech companies' video strategies.

Learn more: https://3rdandlamar.com/news/how-new-laws-and-tools-impact-ai-generated-content/

Video credit: Google

05/19/2026

Ask YouTube is launching this summer, per Google.

This should be on the radar for all industries, but especially ones like tech where the discovery & consideration phase is often prolonged.

Tech companies should produce product demos, FAQs, how-to & course content, customer testimonials, thought leadership and other videos to address questions their target customers have at each stage of the buyer's journey.

05/18/2026

Tech companies face enough fear, uncertainty, and doubt (FUD) in their sales efforts. So why do so many introduce FUD in their own marketing?

We explore this trend and share 5 recommendations for tech companies to follow when they go to market with a new AI product.

Tech companies want rapid adoption for their AI products. But many of these companies go to market in a way that adds to the anxiety around AI. Learn what works and what to avoid in your product launch efforts.

05/15/2026

If your search traffic disappeared, how would you fill the gap?

Recent comments from the Condé Nast CEO raised this issue, and tech companies would be wise to pay attention.

Learn why a video strategy is no longer optional. Link in comments.

05/14/2026

We had a fun day filming with Gauntlet AI yesterday at their HQ 🎥

Thanks to the entire Gauntlet AI team and our production crew for your collaboration.