Brand Design Create

02/19/2026

Nothing is more exciting than watching a past client evolve and getting to be part of their next chapter 🚀

Chocolate Milk & Donuts and I had worked together for years when they reached out about a shift in positioning. They had grown beyond being a creative virtual reality studio and were stepping into a more strategic role guiding VR implementation across education, government, and workforce sectors. The website I had been maintaining for years no longer reflected their services or the cutting edge nature of their work.

Together, we developed an updated website that not only highlighted their impressive track record, but clearly communicated their role as trusted virtual reality consultants. The new site makes their services understandable, structured, and aligned with the level of clients they serve. We completed the rebuild just in time for a strategic conference launch where they were able to debut the next chapter of their brand.

The result is one of my all time favorite projects. Smooth transitions for an enjoyable user experience, thoughtfully organized information, and a clean, modern design that reflects the innovation behind their work in virtual reality.

02/03/2026

There’s a moment every established business reaches where their brand no longer reflects the level they’re actually operating at.

Not because it’s bad, but because they’ve outgrown it.

This rebrand for ETC Coordinators was about recognizing that moment. The business had evolved, the expertise was there, and it was time for the brand to catch up. The goal wasn’t trends, it was clarity, confidence, and longevity.

Signs it might be time for a rebrand:

✦ Your visuals no longer reflect your expertise
✦ You’ve evolved, but your brand hasn’t
✦ You feel disconnected from how your business shows up
✦ You’re ready for your brand to match your growth

Thoughtful branding isn’t just about looking better, it’s about feeling aligned and confident as you move into what’s next.

01/26/2026

✨ Highlighting a favorite project: Cerca at the Domain

Cerca at the Domain was a newly renovated condo community in North Austin, just off Metric and close to Allendale and The Domain. What made it interesting right away was that it was a for-purchase product in an area dominated by rentals.

We worked together on branding, a custom website, and a full marketing campaign to gauge interest, collect pricing feedback, build an email list, and ultimately support the sale of the property.

The launch was a success and led directly to a sister project, Cerca South Austin. Even now, Cerca at the Domain continues to attract buyers thanks to its location, beautifully renovated interiors, and strong visual identity.

Projects like this are a reminder that good branding and marketing are not just about how things look, but how clearly they communicate value.

01/26/2026

✨ Project highlight: Cerca at the Domain

Cerca at the Domain was a newly renovated condo community in North Austin, close to Allendale and The Domain. Unlike most of the surrounding market, this was a for-purchase product, which made branding and marketing especially important from the start.

We partnered on branding, a website, and a marketing campaign to gauge interest, collect pricing feedback, grow an email list, and support the sale of the property.

The launch went so well it was quickly followed by a second project, Cerca South Austin. Today, Cerca at the Domain continues to draw buyers thanks to its location, thoughtful renovations, and eye-catching branding.

Working with clients who value communication and collaboration makes projects like this especially rewarding.

01/09/2026

Two local brands, one refreshed identity 😍

Metro Realty and The 512 Living came together to become Metro 512 Realty, and the goal was to create a logo that felt true to both companies while giving them a clean, confident new look.

We pulled from what already worked (a bold serif type, a simplified Austin skyline, and a classic blue palette) and refined it into a mark that feels timeless, local, and easy to use across everything from signage to business cards to web.

Swipe to see how the new identity shows up in real-world applications 😎

11/14/2025

I absolutely love my clients and love my job 🥰

11/13/2025

Happy Launch Day to 🚀🎉

This brand design and website was truly a labor of love from start to finish. It’s always an honor to work with clients who do amazing things and I knew from the start that I resonated with Coleen’s message as a life-coach and her connection with nature. From finding beautiful ways to show off her retreats in Peru, Big Bend, and the Texas Hill Country to showcasing her 1:1 coaching and events - Coleen made crafting a beautiful brand and designing an engaging website easy.

Check out the fresh new look at www.journeylandandsoul.com and be sure to check out her retreats, local hiking events for women, and coaching 😎♥️

🚀

09/09/2025

Thank you so much to Voyage Austin for the feature!! It's been lovely catching up over the years as Brand Design Create has changed and grown.

We recently had the chance to connect with Lori Kendall and have shared our conversation below. Lori, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because...

06/30/2025

Ever wonder why some brands feel soft and friendly, while others scream sharp and bold — without saying a word?

Enter the Kiki and Bouba effect ✨🧠
A groundbreaking psychological study revealed that humans almost universally associated a soft, round shape with the name “Bouba” and a sharp, jagged shape with the name “Kiki.”

Why does this matter for branding?
Because your visuals aren’t just pretty — they speak. They instantly trigger emotional reactions and archetypal associations. That bubbly logo? Feels nurturing. Those angular graphics? They signal energy, edge, or even authority.

This is the subconscious language of design. And it works every single time.

02/24/2025

Where It Started → Where It Led

In December 2019, I landed a sparkly new job with a sparkly new title—finally, my dream of building and directing a marketing team was coming true.

Less than a month later, COVID knocked the world off its axis. By March 2020, my brand-new team and I were among the pandemic unemployed. Hiring freezes and economic uncertainty made finding a new role nearly impossible. As my emergency funds dwindled, I started looking for another way forward.

A close friend pointed out that building a marketing team was a lot like building a business—so why not try it on my own?

💡 Where It Led:

Almost five years later, I’m writing this from Salvador, Brazil. I’ve built a remote business, traveled to 18 countries across 5 continents, and created a life I could’ve only dreamed of when I took that leap out of fear and desperation.

Was it easy? Absolutely not. Has it been worth it? Every single second.

What once felt like a failure turned into the beginning of the greatest adventure of my life.

👉 Sometimes what feels like an ending is just a redirection to something better.

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

02/17/2025

Did you know that you can boost your website's readability and brand appeal with the right font? My new blog post breaks down the key characteristics of a good website font and offers suggestions for headers, subheaders, and body copy. Usecthese tips to create a memorable user experience through thoughtful typography 👨‍💻

The fonts you select play a pivotal role in conveying your brand’s message, ensuring readability, and creating a memorable user experience.