First Class Business

09/29/2026

Five years ago, First Class Business began a journey to help leaders and their teams build businesses with greater clarity, stronger systems, and more intentional growth.
Today, we’re taking a moment to recognize that journey.
Five years means lessons learned, ideas tested, challenges worked through, relationships built, and many people who have contributed along the way.
It also means we’re still learning, still building, and still asking better questions about what meaningful growth can look like.
To everyone who has been part of First Class Business in these five years, our team, clients, collaborators, partners, and community, thank you for being part of the journey.
5 years. Built together.
And we’re looking forward to what we’ll build next.
— First Class Business

06/24/2026

🚀 Tomorrow, we’ll be joining a conversation alongside distinguished professionals in the field at an Artificial Intelligence Roundtable.

📅 June 25, 2026
🕛 12:00 PM – 1:00 PM EST

For more information and updates, follow Lance Knaub's LinkedIn profile.
https://www.linkedin.com/in/lance-knaub-aa600519/?skipRedirect=true

05/15/2026

Why entrepreneurs must hire people better than themselves

Watch the full conversation 👇 🎬 https://youtube.com/watch?v=KUr-C2WwN_I

05/14/2026

The truth about why solopreneurs fail.
Watch the full conversation 👇 🎬 https://youtube.com/watch?v=KUr-C2WwN_I

05/12/2026

Why your virtual assistants are failing (and how to fix it)
Watch the full conversation 👇
🎬 https://www.youtube.com/watch?v=KUr-C2WwN_I

05/08/2026

Why systems build billion-dollar legacies
Watch the full conversation 👇
🎬 https://www.youtube.com/watch?v=KUr-C2WwN_I

05/08/2026

The 6 Avatars Hook
Most businesses are only building for ONE person: the customer.
But Jackson Calame says there are actually SIX avatars every business must serve, and ignoring the other five is exactly why companies fail to scale.
In our latest episode of Built for This, Jackson breaks down the framework nobody is talking about:
🔹 The 6 business avatars: prospects, candidates, vendors, media, investors… and the mystery avatar
🔹 Why "we delegate to systems, not people" is the most underrated principle in business
🔹 How to build the infrastructure that supports every relationship in your company
🔹 The truth about solopreneurship, and why it almost never works
If your business feels like it's running on hustle instead of systems, this episode is your wake-up call.
🎬 Watch the full episode → https://www.youtube.com/watch?v=KUr-C2WwN_I

In this strategic episode of Built for This, Carly Pepin sits down with Jackson Calame, entrepreneur and growth strategist, to unpack why so many businesses ...

04/28/2026

Hard work matters, but it’s not the whole strategy.
The real question is what you’re building and how you’re positioning it.

In this episode of Vision Pros Live, Mohad Ghani shares the shift from selling services to selling outcomes, and why trust, clarity, and positioning are the real drivers of growth.

If you're working harder than ever but not seeing results, this conversation will change how you think about business.

You’ll learn:

• The difference between selling services vs selling outcomes
• How to recognize an outcome-driven leader
• Why hustle alone doesn’t create sustainable success
• How trust becomes your strongest competitive advantage
• The shift from effort to real impact and measurable results
• How pressure and adversity can shape a powerful brand

02/20/2026

This week we sit down with Dr. Matt Kutz to explore what it truly means to become epic — as a leader, a professional, and a human being.

He shares powerful insights on intentional growth, expanding your capacity, elevating your impact, and developing the mindset needed to thrive in complex environments.

📺 Watch the full episode and discover the principles that unlock leadership, resilience, and purpose.

In this episode of Vision Pros Live, we explore Dr. Matt Kutz’s vision of what it truly means to become epic—as a leader, a professional, and a human being. ...

02/19/2026

This week we sit down with Hector Bassett to explore his legacy-driven vision and the purpose behind building Davidson Fraser.

He shares how family values, long-term thinking, and intentional leadership guide the way he grows his business and empowers those around him.

📺 Watch the full episode and discover what it means to build a company rooted in meaning, resilience, and impact for future generations.

In this episode of Vision Pros Live, we explore Hector Bassett’s legacy-driven vision and the purpose behind building Davidson Fraser. Hector shares how fami...