Mandel Marketing

10/17/2025

Today’s media consumer demands convenience and flexibility, and nothing embodies these two qualities more than Over The Top (OTT) TV and Video.

Check out our Mandel Marketing blog to explore the benefits of OTT TV/Video, and discover its unique advertising and marketing capabilities.

All About OTT (Over The Top) TV & Video: https://loom.ly/FEa8kd8

The media planning pros at Mandel Marketing teach you al about OTT (Over The Top) TV/Video and its advertising opportunities.

10/16/2025

In a recent article on the Mandel Marketing blog, we asked some SEO and digital marketing experts around the world to highlight 9 of the most common SEO mistakes, and how to fix them.

Check out what they said: https://loom.ly/QXUfgis

We asked SEO and digital marketing experts around the world to highlight 9 of the most common SEO mistakes, and how to fix them.

10/15/2025

As startups scale, sales teams often find themselves bogged down with tasks that pull them away from selling. That’s when many founders begin to wonder: is it time to hire for sales enablement or sales development?

We asked marketing leaders across various industries whether hiring a dedicated sales enablement or sales development professional made a real difference—and how these roles support broader sales marketing efforts.

Check out what they said on the Mandel Marketing blog: https://loom.ly/qB0FqWo

Learn how sales enablement and sales development boost performance, streamline onboarding, and increase close rates—plus what to avoid.

10/10/2025

We asked a bunch of experts: “What advice would you give to your younger self about pursuing art?”

Creators across industries contributed to our article. Read it now to hear them discuss why joy is the cornerstone of artistic expression and how it can transform not only your craft, but also your career. (And more!)

Read "Advice To Younger Artists" now: https://loom.ly/WvqcvZc

The Tortured Artist Gets A Job Many of us want to be artists when we’re kids–or at least we love doing art—and if you’re reading this article, you probably did, too. But art is hard....

10/09/2025

"Well, we are very intentional with the content we put in our emails. We don’t ‘throw campaigns against the wall to see what sticks,’ as it were. We make sure that when we email someone, there’s a good reason for it—and that there is content with which they will want to engage."

Mandel Marketing CEO and founder, Phillip Scott Mandel, shares insight on reducing email list churn.

Read the full article from the American Marketing Association - Phoenix Chapter: https://loom.ly/w2UL83c

15 Strategies for Reducing Email List Churn Managing email list churn while preserving a positive brand reputation is a delicate balance, so we’ve gathered insights from top marketing professionals, including email marketing managers and CEOs. From implementing an exit survey to expressing gratitu...

10/08/2025

Artificial intelligence is no longer a futuristic concept in the workplace—it’s here, in your inbox, your Slack threads, your pitch decks, and maybe even this sentence. (Maybe not.)

From CEOs and marketers to writers and attorneys, we asked eight thought leaders how they use AI in their day-to-day communication and whether they believe it’s improving—or undermining—the way we connect at work.

Here's what they said: https://loom.ly/W4KfRgE

Artificial intelligence is no longer a futuristic concept in the workplace—it’s here, in your inbox, your Slack threads, your pitch decks, and maybe even this sentence. (Maybe not.) As tools such as ChatGPT, Gemini, and...

10/03/2025

"Our agency represents a lot of different companies and brands, both large and small, across a variety of industries. This means they are on various channels, from social media platforms to Google My Business to Yelp to top news outlets, and everything in between, including their own websites. This is why one of our first tasks with each new client is to develop a strong and comprehensive style guide for the brand..."

Mandel Marketing CEO and founder, Phillip Scott Mandel, shares his process for developing and maintaining a brand in the article from Advertising Interviews, "How Do You Ensure Brand Consistency Across Advertising Channels?"

Read more from Phillip and other business professionals: https://loom.ly/fqFsYDo

10/02/2025

We asked 10 marketing professionals to tell us their #1 recommended audiobook or podcast for marketing and advertising.

The only rule? No AI-generated fluff.

Check out what they said on the Mandel Marketing blog: https://loom.ly/lI7ducg

Check out ten great business-themed audiobooks and podcasts for marketers and advertisers that will improve your work immediately.

10/01/2025

When it comes to creating and hosting websites, there’s no shortage of options.

To help navigate this crowded landscape, we asked industry experts a simple question with complex answers:

What software do you use to create and host your websites, and why?

Read what they said on the Mandel Marketing blog: https://loom.ly/dLiDRZU

Experts discuss which website platforms they use for their business, and why. Wordpress, Webflow, Shopify, Wix, they're all here.

09/26/2025

Business schools might teach you the language of markets, but they don’t have a monopoly on professional success.

In fact, some would argue that coming from outside the business bubble allows for fresher thinking, deeper connection, and a more creative approach to problem-solving.

Hear from 10 business professionals who can attest to this very idea. Read "Why You Don’t Need a Business Degree to Succeed In Business" on the Mandel Marketing blog now: https://loom.ly/2Jzhy28

From Shakespeare to Startups: 10 Professionals Show How A Business Degree Isn’t Everything These days, the line between what you study in school and what you do for a living is blurry–and as the people...

09/24/2025

"One challenge I faced with email compliance involved a client who wanted to use an old list of former customers for a new email-marketing campaign. The list hadn't been maintained for years, and there was no clear consent from recipients, raising concerns about GDPR and CAN-SPAM compliance."

Mandel Marketing CEO and founder, Phillip Scott Mandel, is featured in an article from Campaign Cleaner where he shares insight on running a re-engagement campaign to help ensure compliance.

Read the article here: https://loom.ly/sIThH3o

Strategies for navigating data privacy regulations like GDPR and CAN-SPAM to ensure your email marketing remains compliant while reaching your audience.