Tradesmen Video

Tradesmen Video Helping businesses thrive online with high end video production 🎥
(1)

What metrics should you be watching for your videos? It depends on your goals.
05/14/2025

What metrics should you be watching for your videos? It depends on your goals.

05/12/2025

Can't help but nerd out about a pretty drone shot 😍

Signage is up at I Dig Texas!
05/07/2025

Signage is up at I Dig Texas!

If you haven't noticed by now, sales pitches are dead 😵 and don't work like they used to...As soon as someone smells any...
05/05/2025

If you haven't noticed by now, sales pitches are dead 😵 and don't work like they used to...

As soon as someone smells anything salesy in the slightest:

THEY RUN 🏃 💨

Now there's a few alternatives for this but the number one alternative is going to be storytelling.

But, storytelling for your business can be an overwhelming task especially if you have no background in it.

So, how can you uncover the aspects of your brand that should be included in your story, and which ones shouldn't?

Well the wonderful thing about marketing nowadays is that authenticity wins the game 💯 % of the time.

So lucky for you, you don't need to spend a bunch of time crafting some story that's false and meant to manipulate people.

Because they will smell it 👃

AND RUN 🏃 💨

Instead, go straight to the source.

Interview some of your past clients and they will give you the story.

This is because your best past clients are essentially clones of your ideal future clients.

They were once in the same scenario, sharing the same thoughts, worries concerns, and goals.

So by getting a story from an old client, you're getting a story that resonates with a future client. 🤘

04/30/2025

I've had a lot of you ask about my demo reel...

I honestly thought demo reels were dead (haven't seen them used or asked for in years) so I didn't even make a 2024 reel.

But since enough of you asked, I got to work. 🎥

Without further ado, here are some of my best shots from 2024!

🤘

In the editing process for this shoot with Dominos 🎬Shoutout Ike for looking like such a bad a!! 💪 😎
04/28/2025

In the editing process for this shoot with Dominos 🎬

Shoutout Ike for looking like such a bad a!! 💪 😎

I recently did a shoot in a "clean room" which is a controlled environment designed to minimize airborne contaminants 😷T...
04/21/2025

I recently did a shoot in a "clean room" which is a controlled environment designed to minimize airborne contaminants 😷

They were very strict and had me in quite the getup as you can see 🤣 I even had to put a bag over my camera with just the lens sticking out!

Very fun and interesting experience 🤘

04/16/2025

How can you tell a story that directly impacts your ideal customer?

Well in short, the story that you're telling needs to align with their personal story.

This can feel uneasy for people because they think they are being manipulative towards their customers.

But the truth is your business was formed to solve a specific problem for a specific person.

So the reality is your stories are already aligned, you just have to show them that truth.

Your Ideal customer is:

1. At a certain point in life.

2. With a specific goal in this chapter of their life.

3. And problems that are stopping them from achieving this goal, which you are the solution to.

All you're doing is reiterating their story to them showing that you understand their goal and you know how to get them there.

The difference between you and your competitors is you're going to express this fact to customers through storytelling which they directly understand, instead of sales pitches, which they recognize as hostile forces that they want to avoid.

The easiest way to create a story that aligns with your ideal customer's personal story is to create an ideal customer profile.

Give them a name, where they live, and an entire backstory.

You will use this information to give them a personal story and where they are in their story to arrive at the problem you solve.

Now all you have to do is write a story that aligns your business with this scenario.

🤘

A throw back to a super fun shoot for the coolest (and tastiest) sandwich shop - Lakeside Subs 😎Something I want to high...
04/14/2025

A throw back to a super fun shoot for the coolest (and tastiest) sandwich shop - Lakeside Subs 😎

Something I want to highlight about this experience is creative freedom.

I've worked with SO many business owners in Austin, and over the years I've noticed a major difference in their personalities.

That difference is the amount of control they feel they need over every aspect of their business.

They are either:

1. Incapable of allowing any decision to be made without their approval

2. Humble themselves and allow experts to make necessary decisions for them.

And this totally makes sense.

Our businesses are our babies 👨‍🍼 so it can be very difficult to give up any bit of control over them.

And a lot of times, the owners with this mentality run some of the most successful businesses.

But, when it comes to creative endeavors like video production, I believe a projects success is closely correlated to the amount of creative freedom the creator is given.

All of that being said, my favorite part about this shoot was the young nostalgic feel.

It isn't often I get to shoot in this style and I was very grateful for the creative freedom Lakeside Subs gave me

🤘

Storytelling Is 🔑 for marketing your business.Psychologist Dan McAdams proposed that people create a "narrative identity...
04/09/2025

Storytelling Is 🔑 for marketing your business.

Psychologist Dan McAdams proposed that people create a "narrative identity," which is the internalized story they tell themselves about their lives.

This story helps people make sense of their past, present, and future, shaping their decisions and personal growth.

Now I can't speak for you but this is certainly something I've done throughout my life.

We see ourselves as the protagonist in our own story, overcoming challenges and striving toward goals.

Stories are able to convey a truth that is so much more tangible than statements and facts, they carry weight and meaning far beyond the words telling them.

I believe the best way to Market your business is to leverage this truth.

If your business's marketing tells a story that aligns with your ideal customers personal life story, they will understand and resonate with your business more than they ever could any other way.

🤘

10/15/2024

It was great working with Y2K Pet Transport ,LLC on this one!

Thanks Nash Brothers Land Services for your great review! If you need top notch land services, these guys are the real d...
10/14/2024

Thanks Nash Brothers Land Services for your great review! If you need top notch land services, these guys are the real deal.

We love working with you guys and are excited to grow together!

Address

Austin, TX

Website

Alerts

Be the first to know and let us send you an email when Tradesmen Video posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category